Boston Herald Pages Not (Amazon) Prime Real Estate

September 15, 2022

From our Local Dailies DisADvantage desk

Fact of life: The Boston Globe is always going to garner far more advocacy/corporate image/memorial full-page advertising than the Boston Herald.

(To be sure graf goes here)

To be sure, we get why, say, Mass General Brigham last Sunday would run this double-truck only in the stately local broadsheet.

(There was also a third full-page ad that went with those two, which meant MGB spent some serious money. Then again, those U.S. News & World Report rankings have gone over like the metric system for quite a while now, so maybe not the wisest investment.)

For the life of us, though, the headscratching staff cannot understand why this full-page ad ran in today’s Globe but not today’s Herald.

Hey – if even NFL telecasts ignore the thirsty local tabloid and treat Boston like a One-Daily Town, it just might become one.

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Boston Herald Gives David Ortiz a Pass on LIV Sellout

September 5, 2022

Last Thursday Michael McCarthy at Front Office Sports reported that LIV Golf was enlisting] David Ortiz to welcome fans to its tournament in [checks notes] Bolton not Boston.

LIV Golf is turning to one of the most popular athletes in New England sports history to promote its Boston tournament: David “Big Papi” Ortiz.

The Boston Red Sox legend will appear in a video for the LIV Golf Invitational Boston this weekend, according to Will Staeger, LIV’s chief media officer.

Ortiz will welcome LIV fans to Boston in a video debuting Friday during the first of the three-day tournament. On the planned video, the 46-year-old will humorously compare the golf and baseball swings.

“This weekend, they’re in my town. Boston, where revolution was born,” Ortiz says in the video. “Where the impossible became possible. And where LIV continues to up the game.”

Ugh.

In his Sunday picked-up-pieces piece, Boston Globe Ortizinal critic Dan Shaughnessy was quick to pop Big Papi.

Perfect partnership. David Ortiz is promoting the LIV Golf Invitational Boston this weekend. “We’re really excited to have a partnership with him in our coverage,” LIV chief media officer Will Staeger told Front Office Sports. Is there nothing Big Papi won’t promote?

Meanwhile, crosstown rival Boston Herald (crosstown strictly in a virtual sense, of course, since the flimsy local tabloid no longer maintains its own newsroom, instead forced by its penny-pinching owners to couch-surf in Lowell) has had bupkis on the Big Papout.

Then again, the Boston Herald has bupkis on a whole lot these days, through no fault of its neutron-bombed news staff. That’s just what you get when the vultures are circling every day.

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