Two Buck Shuck: Boston Herald Touts ‘Premium Plus’

July 28, 2021

Well the hardrreading staff opened up the old emailbag yesterday and here’s what poured out.

According to the Herald’s Digital Subscription Frequently Asked Questions, a regular digital subscription includes:

  • Unlimited, exclusive journalism from our reporters and photographers.
  • Opinions and reviews from columnists and critics.
  • Daily access to the Digital Replica edition, an exact replica of what we print and produce each day.

So your two bucks is basically buying you a) No Pop-up or Video Ads, and b) 2x Faster Page Loads for the next  six months. Which is all good. Except . .

1) You’ll pay $4 per week for Premium Plus after that, and

2) That whole “trusted news, analysis, and interviews” thing has been gutted like a sea bass by the Herald’s bloodsucking hedge fund owner, Alden Global Capital.

The Herald newsroom – which, again thanks to the paper’s vulture-capital owners, has been forced to shack up with its kissin’ cousins at the Lowell Sun – can barely field a soccer team at this point. It’s gotten so bad at the scrawny local tabloid that executive editor Joe Dwinell has been known to write two or three pieces in a day for the paper.

Go ask the Boston Globe’s Brian McGrory how often he hits send on a story about, say, a Martha’s Vineyard porn lawsuit.

The hardreading staff – despite our often gimlet eye – has long been #TeamHerald, if only to keep the stately local broadsheet a bit less overbearing. But we wonder how long the flimsy local tabloid can keep offering less content for more money, as Alden relentlessly strip mines it like West Virginia coal country.

Maybe a “Premium Minus” Go Fund Me page is in order right about now.


Mike Bloomberg Even Has Ads in the Boston Herald

February 9, 2020

The chattering classes have no idea how far Mike Bloomberg’s staggering 300-million-going-on-one billion-dollar ad campaign extends.

Here’s conservative hall monitor Rich Lowry in yesterday’s Boston Herald op-ed page.

The level of his spending is truly astonishing — Croesus goes all-in on Super Tuesday. He’s spent more than $300 million on various forms of advertising. By the end, he’s going to make the profligate self-funder Tom Steyer — who managed to pointlessly buy himself onto the Democratic debate stage — look like a penny-pincher.

Bloomberg is running a presidential campaign that Curtis LeMay would love, carpet-bombing the airwaves every single day. He’s single-handedly changed the market for TV ads in many places. He spent $10 million on a Super Bowl spot, or about half of what Joe Biden raised in the entire fourth quarter.

 

And here’s what appears right below that on the Herald’s website.

 

 

Megabucks Mike is also running ads in the Herald’s E-Edition. This is what we got when we double-clicked for the text version of a Sinn Fein piece.

 

 

Most analysts – Lowry included – have focused on Bloomberg’s TV buys. But when a campaign is peppering the likes of the flimsy local tabloid with ads, it’s way beyond carpet-bombing.

Mike Bloomberg has gone nuclear.


NESN Has NUSN for the Boston Herald

April 10, 2016

Well tomorrow is the Red Sox home opener and, say, there’s rejoicing throughout the land – including in today’s Boston Globe Sports section, which features this full-page ad.

 

Screen Shot 2016-04-10 at 12.40.12 PM

 

You know what comes next: The ad did not run in today’s Boston Herald, sports section or otherwise.

Well, you might say, that’s because the flimsy local tabloid has managed the improbable feat of having a circulation that’s smaller on Sunday than on weekdays. The Herald claims 96,403 daily and 75,405 Sunday circulation, but here’s what the Herald published last fall:

 

Screen Shot 2016-04-10 at 5.00.35 PM

 

Note the Total Paid Distribution: 60,212. And that was on a Friday.

So let’s use the Herald’s own ratio and estimate Sunday circulation around 50,000. That should make a Sunday ad in the Herald less expensive, not less likely.

But apparently NESN has all the viewers it needs.

So nothing for the thirsty local tabloid.

That’s just sad, with a capital A-D.