Boston’s Lousy Ad-itude Toward Sox Home Opener

April 3, 2017

The hardreading staff isn’t wired enough to be at the New! Improved! Fenway Park this afternoon for the Red Sox home opener against the Pittsburgh Pirates (huh?), but we did take the time to check out the Boston dailies for all the hopeful/gleeful advertisements that normally accompany the start of a new season.

And there were . . . none.

Nothing in the Boston Globe, nothing (big surprise) in the Boston Herald.

Even odder, the Globe’s 18-page Baseball 2017 preview yesterday had no pom-pom ads, just this:

 

 

Seriously? Two half-page car ads?

What’s wrong with this town?

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NESN Has NUSN for the Boston Herald

April 10, 2016

Well tomorrow is the Red Sox home opener and, say, there’s rejoicing throughout the land – including in today’s Boston Globe Sports section, which features this full-page ad.

 

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You know what comes next: The ad did not run in today’s Boston Herald, sports section or otherwise.

Well, you might say, that’s because the flimsy local tabloid has managed the improbable feat of having a circulation that’s smaller on Sunday than on weekdays. The Herald claims 96,403 daily and 75,405 Sunday circulation, but here’s what the Herald published last fall:

 

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Note the Total Paid Distribution: 60,212. And that was on a Friday.

So let’s use the Herald’s own ratio and estimate Sunday circulation around 50,000. That should make a Sunday ad in the Herald less expensive, not less likely.

But apparently NESN has all the viewers it needs.

So nothing for the thirsty local tabloid.

That’s just sad, with a capital A-D.


NESN Has NUSN for Boston Herald

April 4, 2014

As just about everyone in town knows, today’s the Red Sox Home Opener/World’s Serious Shindig. But just in case anyone doesn’t know, NESN ran this ad in the Boston Globe Sports section.

 

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Got that? 11:30, Ring Ceremony commercial-free, and etc.

Know what else was NESN ad-free?

That’s right – The Herald.

That ad was nowhere to be found in today’s edition of the flunky local tabloid.

For the Heraldniks, apparently, NESN stands for Not Even Second Now.

Ouch.