Well tomorrow is the Red Sox home opener and, say, there’s rejoicing throughout the land – including in today’s Boston Globe Sports section, which features this full-page ad.
You know what comes next: The ad did not run in today’s Boston Herald, sports section or otherwise.
Well, you might say, that’s because the flimsy local tabloid has managed the improbable feat of having a circulation that’s smaller on Sunday than on weekdays. The Herald claims 96,403 daily and 75,405 Sunday circulation, but here’s what the Herald published last fall:
Note the Total Paid Distribution: 60,212. And that was on a Friday.
So let’s use the Herald’s own ratio and estimate Sunday circulation around 50,000. That should make a Sunday ad in the Herald less expensive, not less likely.
But apparently NESN has all the viewers it needs.
So nothing for the thirsty local tabloid.
That’s just sad, with a capital A-D.