NESN Has NUSN for the Boston Herald

Well tomorrow is the Red Sox home opener and, say, there’s rejoicing throughout the land – including in today’s Boston Globe Sports section, which features this full-page ad.

 

Screen Shot 2016-04-10 at 12.40.12 PM

 

You know what comes next: The ad did not run in today’s Boston Herald, sports section or otherwise.

Well, you might say, that’s because the flimsy local tabloid has managed the improbable feat of having a circulation that’s smaller on Sunday than on weekdays. The Herald claims 96,403 daily and 75,405 Sunday circulation, but here’s what the Herald published last fall:

 

Screen Shot 2016-04-10 at 5.00.35 PM

 

Note the Total Paid Distribution: 60,212. And that was on a Friday.

So let’s use the Herald’s own ratio and estimate Sunday circulation around 50,000. That should make a Sunday ad in the Herald less expensive, not less likely.

But apparently NESN has all the viewers it needs.

So nothing for the thirsty local tabloid.

That’s just sad, with a capital A-D.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: