Boston Globe Seems Prepping to Dump Print Edition

June 23, 2019

First, from our Corrections/Clarifications desk: Last month the hardreading staff noted that Two-Daily Town had gone all digital. That, however, was not entirely true: We still get the print edition of the Boston Sunday Globe, so we’re sort of a hybrid Globe subscriber.

It was in that capacity that we received this email yesterday from the stately local broadsheet.

 

We are writing to inform you that we will be updating our Terms of Purchase. These updates apply to anyone who purchases a subscription to BostonGlobe.com or The Boston Globe. These changes will become effective August 1, 2019.

Please review the changes, as well as our Privacy Policy and our Terms of Service.

If you have any questions about these changes, please call our customer service team at 1-888-MY-GLOBE (1-888-694-5623).

Sincerely,

The Boston Globe Team

 

So we checked out the Terms of Purchase (Effective August 01, 2019) and here’s what we found in section 1.2:

Only one person may use each account (user name and password) associated with a purchased digital subscription. A subscription which includes both a print subscription and a digital subscription may include multiple digital subscription accounts (user names), each of which may be used by one person.

 

Just so we’re clear: With a print subscription, multiple users can access the Globe’s digital content (BostonGlobe.com, the Boston Globe ePaper, and the Boston Globe mobile app) for one price. Without a print subscription, only one person gets access to that digital content; anyone else needs to pay for his or her own digital subscription.

Then, here’s what we found in section 2.1:

WE MAY CONTINUE YOUR PRINT SUBSCRIPTION ON A DIGITAL-ONLY SUBSCRIPTION BASIS IN THE EVENT THAT THE PRINT EDITION OF THE BOSTON GLOBE NEWSPAPER IS NOT PRINTED FOR ANY REASON AND FOR ANY LENGTH OF TIME, EITHER TEMPORARY OR PERMANENT.

 

Wait, what?

No Boston Globe print edition – for any reason or any length of time – either temporary or permanent – means all bets are off? Whoa.

Let’s play this out.

Say the Globe decides not to publish a print edition on Monday September 2nd, Labor Day. That means every household that shares a digital subscription – such as the hardreading staff’s happy home – would then have to purchase individual digital subscriptions for each household member – whether the Globe then publishes a print edition on September 3rd or not.

More likely: the Globe is considering cutting back – or eliminating – its print edition.

Or maybe this is just a scam – sorry, scheme – to goose digital subscriptions, which now equal print subscriptions but still fall far short of what Globe officials say the paper needs to remain financially viable.

Either way – caveat subscriber.


Boston Herald’s New Home-Subscription Shenanigans

June 17, 2019

Now that the hardreading staff has gone all-digital and the Boston Herald is down to 16 home subscribers, the feisty local tabloid clearly needs to find new sources of revenue.

So buried on page 3 of today’s print edition is a To Our Readers box.

 

 

For those without magnifying glasses:

 

 

Really? An opt-out? That’s how you treat your faithful readers, Heraldniks?

And, all due respect, did it not occur to you to mention what the Special Section (Only $5.00!) is about?

Just wondering.


Juul’s Vape-and-Switch of Boston Herald in Ad Blitz

June 12, 2019

As the hardreading staff has previously noted, Juul Labs  – the company that owns 75% of the e-cigarette market – has locally run ads like these exclusively in the Boston Herald.

 

 

 

Now, though, faced with numerous lawsuits, Juul Labs is in Defcon 2 as our kissin’ cousins at Campaign Outsider have deftly noted, not to mention this piece by Lachlan Markay and Sam Stein in The Daily Beast.

Juul Spins Vaping as ‘Criminal Justice’ Issue for Black Lawmakers

The company has embarked on a massive lobbying campaign designed to reach the Congressional Black Caucus.

The vaping industry’s unrivaled leader, Juul, is making a huge push to ingratiate itself with America’s communities of color, hoping that doing so will win it critical allies within the Democratic Party who can help it navigate a high-stakes legislative and regulatory minefield.

The company has hired lobbyists and consultants with deep ties to prominent black and Latino lawmakers, steered money to congressional black and Hispanic caucuses, and made overtures to leading civil rights groups. It has enlisted the services of a former head of the NAACP, a board member of the Congressional Black Caucus’s political arm, and the Obama White House’s top civil rights liaison. And it’s sought the support of National Action Network chief Rev. Al Sharpton.

 

Two Daily Town rule of thumb (pat. pending): Whenever Al Sharpton is involved, kindly walk – do not run – to the nearest exit.

Given all that, Juul has now embarked on a full court press of full-page ads in the New York Times, Wall Street Journal, and Boston Globe.

But not the Boston Herald.

Your condolences for the thirsty local tabloid go here.