MA Treasurer Didn’t Stiff Herald on Lost Property List

March 4, 2019

As the hardreading staff pawed through yesterday’s Boston Globe, we came upon this “Notice of Names of Persons Appearing to be Owners of Unclaimed Property” – a 54-page free standing insert produced by the Office of the State Treasurer and Receiver General.

It’s the state’s semi-annual list of tens of thousands of people who might have unclaimed funds in the possession of the Massachusetts Treasury.

 

 

Not to get technical about it, but that’s no Amy – as far as we can tell it’s the very talented local actress Celeste Oliva, about whom our kissin’ cousins at Campaign Outsider have written several times.

Regardless, imagine our total lack of surprise when we turned to the Boston Herald and found – no unclaimed property list in the thirsty local tabloid. Free standing insult.

So we called the office of Treasurer Deborah Goldberg to ask why she skipped the Herald, whose readers are for the most part a) Massachusetts residents, and b) easily as forgetful as Globe readers.

Deputy communications director Emma Sands was kind enough to straighten us out: The insert will run in the Herald this coming Sunday; this is the second time the Treasurer has run the insert in the two Boston dailies on consecutive Sundays; and the insert will run in a variety of regional papers in the coming weeks.

Office of the Treasurer: An equal-opportunity advertiser.

P.S. The hardsearching staff did not find its name on the list, alas.

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Why Hasn’t the Boston Globe Hired a New Art Critic?

April 5, 2018

As the hardreading staff relentlessly chronicled, the Boston Globe’s Pulitzer-Prize winning art critic Sebastian Smee decamped to the Washington Post last fall, finally landing on the job in early January. Right before that, the Globe posted this ad on multiple media outlets, including ZipRecruiter.

The ad doesn’t specify compensation, but according to the website Glassdoor, “the typical The Boston Globe Art Critic salary is $124,353 . . . based upon 4 The Boston Globe Art Critic salary report(s) provided by employees or estimated based upon statistical methods.”

Nice neighborhood.

(To be sure graf goes here)

To be sure, three months isn’t an overlong time when you’re looking for a six-figure art maven, but the Globeniks might want to step on it a bit, given that the Boston Museum of Fine Arts awarded this scoop to the New York Times rather than the stately local broadsheet, as our kissin’ cousins at Campaign Outsider noted yesterday.

Cracking a Cold Case

The F.B.I. extracts DNA from a severed head to help a Boston museum identify a 4,000-year-old Egyptian mummy.

In 1915, a team of American archaeologists excavating the ancient Egyptian necropolis of Deir el-Bersha blasted into a hidden tomb. Inside the cramped limestone chamber, they were greeted by a gruesome sight: a mummy’s severed head perched on a cedar coffin.

The room, which the researchers labeled Tomb 10A, was the final resting place for a governor named Djehutynakht (pronounced “juh-HOO-tuh-knocked”) and his wife . . .

The archaeologists went on to recover painted coffins and wooden figurines that survived the raid and sent them to the Museum of Fine Arts, Boston in 1921. Most of the collection stayed in storage until 2009 when the museum exhibited them. Though the torso remained in Egypt, the decapitated head became the star of the showcase. With its painted-on eyebrows, somber expression and wavy brown hair peeking through its tattered bandages, the mummy’s noggin brought viewers face-to-face with a mystery.

 

Namely, his head or hers?

What’s less of a mystery, of course, is why the MFA would have shipped the story out of town.


Boston.com(merce) Shmushes Advertising & Editorial

June 7, 2017

From our State of the Cuisinart Marketing desk

In response to the hardreading staff’s post the other day about the Boston Herald auctioning off its editorial content to advertisers (and in the process conscripting its freelance writers into some sort of lend-lease program), splendid reader MM sent us this.

 

 

The Boston.com article in question: 

15 can’t-miss concerts in Boston this June

From Kiss Concert to Dead & Company, Hall & Oates to Megadeth.

An annual summer pop staple and pioneering jam band at Fenway are just two great music events hitting Boston in June.

Guitar gods

Rodrigo Y Gabriela
Flamenco guitar duo Rodrigo y Gabriela is celebrating 10 years of performing together with a U.S. tour that will stop in Boston. The Mexico City natives are acoustic guitar virtuosos, and bring intricate soloing and and an unrivaled dynamic to a genre that’s not often given the spotlight. The two have collaborated with many famous composers and have even performed at the White House for President Barack Obama. (Tuesday, June 6 at 7 p.m.; House of Blues; $39.50-$59.50; all ages; tickets available here)

 

And etc. – for 14 more events.

Every tickets available here links to a ticket-buying site such as the House of Blues or MLB.com or AXS.com.

And what MM points out as “the italicized line at the end”?

Boston.com will receive payment if a purchase is made through the article.

 

As MM notes, that might be the first such partnership for Boston.com, but it’s emblematic of the monetizing efforts newspaper companies like Boston Globe Media are scrambling to initiate as they battle dwindling circulation numbers and plummeting ad revenues.

(The New York Times Co. has been the hands-down leader in this mash for cash, as our kissin’ cousins at Campaign Outsider have dutifully chronicled.)

But Globe Media has been ramping up the money chase as well. In addition to the Boston.commerce gambit, there’s the Globe Live storytelling event last month, the ongoing Boston Globe Travel Show, and who knows what else to come.

(To be sure graf goes here.)

To be sure, the hardrooting staff is all for anything that keeps newspapers alive and well – and keeps the separation between advertising and editorial alive and well at the same time.

‘Nuf sed.


If It Isn’t Dreck, It Isn’t Legal

July 25, 2016

As our kissin’ cousins at Campaign Outsider have noted, virtually every ad campaign for Legal Sea Foods over the past several years has been equal parts puerile and unfunny. But the current Berkowitz for President effort stands out for its excessively bad taste.

Back in March, there was this ad that drew protests from numerous quarters.

 

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Last week the big guffaws came from the size of Donald Trump’s hands. Now comes this full-page ad in today’s Boston dailies.

 

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Note that once again the Boston Herald has marked this “Advertisement,” and once again the Globe has not. Who ever imagined the thirsty local tabloid would be more fastidious than the $tately local broadsheet?

Regardless, Roger Berkowitz is getting hustled by his fancy-pants New York ad agency, DeVito/Verdi. In this case, he’s the fish.


Legal Sea Foods Is Getting Scrod by Its Ad Agency

July 18, 2016

As the hardreading staff has noted, ever since Roger Berkowitz hired New York ad agency DeVito/Verdi, Legal Sea Food’s advertising has largely been in bad taste – a little bit flashy, a little bit trashy. (Our kissin’ cousins at Campaign Outsider have noted the same.)

Back in March DeVito came up with the breakthrough concept of having Berkowitz run for president, employing the theme Feel the Berk. (Sure, lots of ads have featured fake political campaigns, but none of them involved Berkowitz.)

Representative samples:

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Today came the latest installment, which ran in both Boston dailies.

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Interestingly, the Herald ad (above) is labeled “Advertisement” – four times – while the Globe version is unlabeled. That says something about either the Herald editors or the paper’s readers. Or, possibly, both.

Regardless, one more piece of carp from the local fish house chain.


If It Isn’t Frosh, It Isn’t Legal

March 3, 2016

As the hardworking staff at our kissing’ cousin Campaign Outsider has dutifully noted, Legal Sea Foods owner Roger Brokowitz – sorry, Berkowitz – is pretty much as tasteless as his menu when it comes to advertising his fish houses.

Exhibit Umpteen: The latest Legal Sea Foods ad campaign, which enjoyed some Boston Globe $ynergy on Tuesday, and featured this full-page ad in the $tately local broadsheet on Wednesday.

 

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The ad in today’s edition of the Globe is downright dumb.

 

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Even dopier are the campaign’s TV spots (see them here), which don’t even rise to the level of sophomoric.

For several years now Berkowitz has relied on trendy New York ad agency DeVito/Verdi to create his advertising, which has drawn widespread criticism.

Maybe it’s time for him to cast his net closer to home.

P.S. Unsurprisingly, the Legal ads have not run in the irony-deficient Boston Herald. Apparently, the readers of the thirsty local tabloid fail to #feelthejerk, er, berk.

Good for them.


Boston City Haul: Plaza Redesign #Umpteen Plus One

June 10, 2015

So how many times has the hardworking staff at our kissin’ cousin Campaign Outsider written about a Boston mayor calling for proposals to redesign City Hall Plaza? At least this many. And they’re sick of the topic over there.

So it falls to the hardreading staff to chronicle the latest chapter in this emptiest of exercises, compliments of today’s Boston Herald.

MARTY: REMAKE THIS PLACE

Calls to designers for new City Hall plan

Screen Shot 2015-06-10 at 1.12.03 PM

Mayor Martin J. Walsh’s plans to reinvigorate Boston City Hall and City Hall Plaza took another step forward this week with a call for designers interested in creating a master plan and programming for the hulking concrete building and its vast, barren brick-and-concrete outdoor space.

The cost of the master plan is expected to run about $500,000. It follows the mayor’s informal request in March that went outside the design community and used a Twitter campaign to solicit the public’s suggestions for the redesign of the plaza and new potential uses.

 

And etc.

Last Saturday the Boston Globe showcased a sort of interim step – Adirondack-style chairs on the Plaza.

 

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Regardless, it’s still a red-brick barbecue pit in the summer. Here’s hoping this time Walsh cooks up a plan he can actually serve.