Boston.com(merce) Shmushes Advertising & Editorial

June 7, 2017

From our State of the Cuisinart Marketing desk

In response to the hardreading staff’s post the other day about the Boston Herald auctioning off its editorial content to advertisers (and in the process conscripting its freelance writers into some sort of lend-lease program), splendid reader MM sent us this.

 

 

The Boston.com article in question: 

15 can’t-miss concerts in Boston this June

From Kiss Concert to Dead & Company, Hall & Oates to Megadeth.

An annual summer pop staple and pioneering jam band at Fenway are just two great music events hitting Boston in June.

Guitar gods

Rodrigo Y Gabriela
Flamenco guitar duo Rodrigo y Gabriela is celebrating 10 years of performing together with a U.S. tour that will stop in Boston. The Mexico City natives are acoustic guitar virtuosos, and bring intricate soloing and and an unrivaled dynamic to a genre that’s not often given the spotlight. The two have collaborated with many famous composers and have even performed at the White House for President Barack Obama. (Tuesday, June 6 at 7 p.m.; House of Blues; $39.50-$59.50; all ages; tickets available here)

 

And etc. – for 14 more events.

Every tickets available here links to a ticket-buying site such as the House of Blues or MLB.com or AXS.com.

And what MM points out as “the italicized line at the end”?

Boston.com will receive payment if a purchase is made through the article.

 

As MM notes, that might be the first such partnership for Boston.com, but it’s emblematic of the monetizing efforts newspaper companies like Boston Globe Media are scrambling to initiate as they battle dwindling circulation numbers and plummeting ad revenues.

(The New York Times Co. has been the hands-down leader in this mash for cash, as our kissin’ cousins at Campaign Outsider have dutifully chronicled.)

But Globe Media has been ramping up the money chase as well. In addition to the Boston.commerce gambit, there’s the Globe Live storytelling event last month, the ongoing Boston Globe Travel Show, and who knows what else to come.

(To be sure graf goes here.)

To be sure, the hardrooting staff is all for anything that keeps newspapers alive and well – and keeps the separation between advertising and editorial alive and well at the same time.

‘Nuf sed.

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Hark! The . . . Globe?

June 4, 2015

Our Walt Whitman desk is normally the sole province of the Boston Herald, but today it’s not the selfie local tabloid that’s celebrating itself and singing itself.

It’s the Boston Globe that’s passing off promotional material as bylined news.

To wit:

A new Boston tradition: The Globies sports awards

globiesscreen

The Boston Globe has announced plans for a sports awards program that will honor the best of Boston and New England sports. The Globies Presented by Mercedes-Benz will be held Oct. 6 at House of Blues in Boston.

Awards will be given in a variety of categories, including MVPs of the Red Sox, Patriots, Bruins, Celtics, and Revolution, the Boston Pride Award, Community Hero, and Best Female Athlete.

“New England has one of the world’s most passionate sports fan bases and we want to create a new tradition to celebrate the teams and individuals that fuel our passion while forging a stronger connection with those fans,” said Globe CEO Mike Sheehan.

 

Not to mention with Mercedes-Benz.

Globe staffer Matt Pepin drew the short straw and had to write the puff piece, which includes more slop from Sheehan: “We are grateful to our principal partner, the Boston Area Mercedes-Benz Dealers, for leading the efforts to make this vision a reality, as well as our presenting sponsor MGM Springfield, a company with deep roots in sports and entertainment.”

Ah, that explains it – the Globies are a vision. All the more regrettable that it blurs the line between news and marketing.

Perhaps the stately local broadsheet should consider hiring a VP/Optometry for just these visionary occasions.