Boston Globe’s Capital Withdrawal

February 27, 2015

Well the hardreading staff was leafing through the Boston Globe this morning and here’s what we found on Metro Page One:

 

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Sure enough, the former stand-alone section occupied all of four Metro pages that featured – Motheragawd! – exactly zero ads. As one splendid reader pointed out to us, the mainstay of the old Capital’s ad pages – Steward Health Care System – had drifted over to the Business section, formerly a wholly owned subsidiary of UMass. Granted, UMass still has the bug that keeps on bugging nestled in the Business banner, but Steward owns the bottom of the page.

 

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Should be fun to watch the Steward-UMass slap fight in the stately local broadsheet. At least until 2016, when – who knows – Capital might stand on its own two feet again.

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Correction o’ the Day (Graham Moore Is Not Gay)

February 26, 2015

During last Sunday’s Academy Awards broadcast, screenwriter Graham Moore delivered this moving acceptance speech upon winning the Best Adapted Screenplay Oscar for The Imitation Game.

 

 

Monday’s Boston Globe featured workmanlike Oscar wrap-ups by Matthew Gilbert and Ty Burr, who noted, “Graham Moore’s emotional acceptance speech recalling his suicidal adolescence was a highlight of the evening.”

Then, inexplicably, Wednesday’s Globe featured this:

 

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For the life of us, we can’t find the offending passage. (It doesn’t help that the Globe fails to provide an online Correction with a link to the specific piece. At least not that we could find.)

Regardless, here’s what the Googletron yields:

 

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So, to recap: The Boston Globe never meant to imply that Graham Moore is gay. Even if it didn’t.

Sorted.


Boston Herald’s Clinton Obsession Is Hill-arious

February 25, 2015

The feisty local tabloid has a hill-acious dislike of Hillary Rodham Clinton, with today’s edition serving as Exhibit Umpteen.

Start with the page 2 column by the always unreadable Adriana Cohen, who rattles on about salary inequality in both the Obama White House and Clinton’s training-wheels-up presidential campaign.

Last April [Clinton] tweeted, “20 years ago, women made 72 cents on the dollar to men. Today it’s still just 77 cents. More work to do. #EqualPay #NoCeilings.”Screen Shot 2015-02-25 at 11.50.35 AM

Now flash forward to today — she’s reportedly given the top jobs, and salaries, on her exploratory presidential campaign staff to men.

But that’s not all.

Back when she was a U.S. senator for New York, reports are now surfacing that she paid women on her staff only 72 cents to a man’s dollar. Proof she’s no champion of women.

 

Okay, then.

Next page, Tom Shattuck’s column about a softball interview with Elizabeth Warren on MSNBC’s “Morning Joe.” Into the middle of his rant (he called MSNBC “America’s most shamelessly partisan cable ‘news’ channel” – didn’t he read this?), Shattuck drops an H-bomb.

All anyone really cared about Warren this week wasn’t the middle-class hammering thing. Monday was the day the hated conservative genius Karl Rove’s video went viral — brilliantly using Warren’s own words, in her own voice, in a video to hammer Hillary Clinton.

 

Okay, then.

Moving along in our madcap review, say hello to Joe Fitzgerald, who serves up some Clinton evergreens.

Are you, too, tired of looking at Hillary Clinton?

It infuriates her when anyone suggests she rode her husband’s coattails to prominence, but who was she before Bill’s star began to rise?

Indignantly assuring us she was “no Tammy Wynette, standing by her man” when it was revealed her man was a lecher, she raged against a “vast right-wing conspiracy” for making his philandering public.

As Secretary of State, when asked by Sen. Ron Johnson if she had any thoughts on the motives behind the murders of four Americans in the attack at Benghazi, she snapped, “At this point, what difference does it make?”

 

Okay, then.

Next up: Jonah Goldberg’s syndicated column on the op-ed page.

Hillary searches for true (’16) self

Screen Shot 2015-02-25 at 12.37.22 PMPR gurus can’t hide her opportunistic quest for power

“Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JC Penney or
J. Crew?”

That was the opening question of a front-page Washington Post story on Clinton’s effort to figure out her “brand.” To that end, she has recruited a team of corporate marketing specialists to “help imagine Hillary 5.0.”

After decades of public life, even Clinton doesn’t really know who she is — or at least who she should be this time around.

 

But the Herald sure does.


Hey! Boston Herald *Was* Above All with Birdman Ad

February 25, 2015

Half a century ago the New York Daily News had a regular feature called $5 for Your Most Embarrassing Moment. And about 90% of the entries included this phrase:

“Was my face red!”

Well, call us the hardredding staff.

The other day, we posted this in the wake of the Academy Awards broadcast:

 

Well the hardreading staff was leafing through the Boston Herald this morning, as is our wont, when we turned page 5 to discover this:

 

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Double take:

 

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Wait – is that really an ad? And if so, why does it appear in the feisty local tabloid but not the Boston Globe? Or the New York Times? Or anywhere else, at least according to the Googletron.

It’s just kind of weird, isn’t it? Then again, maybe the Herald is Above All other papers.

Weird.

 

Actually, not so weird, as it turns out.

From yesterday’s New York Times:

 

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So the flighty local tabloid was, if not Above All, at least Before All.

Excellent!


Today’s Ad-vantage in Boston Dailies: Birdman Herald

February 23, 2015

Well the hardreading staff was leafing through the Boston Herald this morning, as is our wont, when we turned page 5 to discover this:

 

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Double take:

 

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Wait – is that really an ad? And if so, why does it appear in the feisty local tabloid but not the Boston Globe? Or the New York Times? Or anywhere else, at least according to the Googletron.

It’s just kind of weird, isn’t it? Then again, maybe the Herald is Above All other papers.

Weird.


Ad-vantage Herald: Remembering Lynde McCormick

February 21, 2015

It’s a rare day when the Boston Herald features a non-retail ad that does not simultaneously run in the Boston Globe.

But yesterday was just such a day.

From page 13 of Friday’s feisty local tabloid:

 

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Why the Boston Herald placement? Possible hints (via http://elizabethrea.com/LyndeMcCormick/):

McCormick’s illustrious career included 25 years of business journalism, in all forms of media (print, TV & radio) in Boston, Denver, Los Angeles, and Hong Kong followed by 17 entrepreneurial years, owning and operating three businesses in New York City. He met his wife and future business partner Andrea Jenks in college. They were married for forty-one years.

In the 1970’s, he wrote for The Christian Science Monitor in Boston and Los Angeles. He covered special assignments Lynde-Climbingthat involved parachuting, riding in special aircraft through hurricanes, and interviewing celebrities such as Catherine Deneuve. He took leave from The Monitor in 1980 to work as a business reporter for the Rocky Mountain News. Offering a singular flair in his skill of writing for the popular weekly supplement: Business Tuesday, he subsequently achieved the position of business editor for the paper. After nine years in Denver, he was asked to be an on-air reporter for Monitor TV in Boston and was given his own show, Business by Lynde. He also worked for Monitor Radio while in Boston.

 

But why not a Boston Globe placement as well?

We’ve respectfully sent that question to the McCormick family. And we’ll keep you posted.


Boston Herald Pitches Purcell Property

February 21, 2015

From our Walt Whitman desk

Call him Pat Pursell.

Boston Herald publisher Pat Purcell is a minority investor in National Development’s $200 million Ink Block project on the South End site that was home to the Herald for 53 years.

As the hardreading staff has noted, the selfie local tabloid relentlessly heralded last month’s opening of a new Whole Foods market on the site, which will also include luxury condos and apartments, retail shops and restaurants. One of those pieces disclosed Purcell’s financial stake in the development, but we’re not sure the others did (we tried to check, but they’re archived at $3.95 a pop).

Regardless, now comes yesterday’s full-page pitch (in article form) for the next Ink Block phase – two apartment complexes.

 

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Pitch-perfect graf:

Rents in the three buildings range from $2,529 to $2,804 for studios, $3,234 to $4,304 for one bedrooms, $4,104 to $4,704 for two bedrooms and $5,404-$5,804 for three bedrooms. Garage parking costs $325 a month.

 

Disclosure of Purcell’s financial interest in the project is conveniently buried in the middle of the piece.

Perfect.