Hey! Boston Herald *Was* Above All with Birdman Ad

Half a century ago the New York Daily News had a regular feature called $5 for Your Most Embarrassing Moment. And about 90% of the entries included this phrase:

“Was my face red!”

Well, call us the hardredding staff.

The other day, we posted this in the wake of the Academy Awards broadcast:

 

Well the hardreading staff was leafing through the Boston Herald this morning, as is our wont, when we turned page 5 to discover this:

 

Screen Shot 2015-02-23 at 12.03.06 PM

 

Double take:

 

Screen Shot 2015-02-23 at 12.03.20 PM

 

Wait – is that really an ad? And if so, why does it appear in the feisty local tabloid but not the Boston Globe? Or the New York Times? Or anywhere else, at least according to the Googletron.

It’s just kind of weird, isn’t it? Then again, maybe the Herald is Above All other papers.

Weird.

 

Actually, not so weird, as it turns out.

From yesterday’s New York Times:

 

Screen Shot 2015-02-25 at 1.26.40 AM

 

So the flighty local tabloid was, if not Above All, at least Before All.

Excellent!

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