In an apparent attempt to demonstrate that they’re not sore losers, the LA ball team bought page 3 of today’s Boston Globe to run this ad.
The sure loser? The Boston Herald. Dem Bums gave the thirsty local tabloid an intentional pass.
And it wasn’t just LA that gave the Herald the air. The island of Aruba also ran a Globe-only ad today.
The tagline: One Happy Island.
Just like One Happy Daily.
1 Comment | 
Uncategorized | Tagged: Aruba, Boston Globe, Boston Herald, Boston Red Sox, Dem Bums, Los Angeles Dodgers, thirsty local tabloid, Xander Bogaerts | 
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Posted by Campaign Outsider
Rising Democratic star Seth Moulton has been criss-crossing the country endorsing veterans for House seats, while double-crossing his Massachusetts constituents by refusing to debate his Sixth District challenger.
At least that’s the premise of Joe Schneider’s full-page ad in yesterday’s Boston Globe.
Drive-Moulton-nuts graf
That’s a legit question.
Four years ago Moulton called out incumbent John Tierney for refusing to debate him in the 2014 Democratic primary.
Now he’s the incumbent ducking debates.
Let’s see if Moulton has a legit answer before November 6th.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Joe Schneider, John Tierney, MA-6, Seth Moulton | Permalink
Posted by Campaign Outsider
When the costly local tabloid arrived at the Global Worldwide Headquarters this morning, the front page of Sunday Sports blared out this:
Silverman: Red Sox stick to plan,
save Sale for Game 5
Said Michael Silverman piece ran on page 3.
Except . . . this Peter Abraham piece is more like it.
(To be sure graf goes here)
To be sure, the Herald got it all sorted out eventually, as the paper’s website and E-Edition indicate. But that sure doesn’t help the lowly home subscriber, now does it?
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Boston Herald, Boston Red Sox, Chris Sale, David Price, e-Edition, Los Angeles Dodgers, Michael Silverman, Peter Abraham, World's Serious | Permalink
Posted by Campaign Outsider
Taking a cue from the Boston Globe’s Home/Away feature that matches up Globe columnist Christopher Gasper with a columnist from the hometown paper of that week’s Patriots opponent, the Boston Herald ran this on page 2 of Tuesday’s edition.
Good idea, if derivative. Tuesday’s columns were a compare ‘n’ contrast of the respective ballyards of the World’s Serious rivals, with Fenway holding the obvious edge.
But then yesterday Alexander wrote about the Bruins-Kings NHL rivalry, and Pelletier nattered on about Bobby Orr vs. Wayne Gretzky, which seemed more than odd to the headscratching staff.
And today?
Seriously? That’s just idiotic.
Of course, the columnists can’t write about what they should be – namely, last night’s baseball game – because the flimsy local tabloid is printed in East Jesus, Rhode Island around dinnertime the night before.
We’ll say it again.
Boston Herald Subscription: Biggest. Waste.Ever.
3 Comments | Uncategorized | Tagged: Bobby Orr, Boston Globe, Christopher Gasper, Dodgers, flimsy, Jim Alexander, Justin Pelletier, Red Sox, Score, Wayne Gretzky, World's Serious | Permalink
Posted by Campaign Outsider
Well the hardreading staff was perusing the Sunday papers yesterday when we came across a startling sartorial item in the Boston Globe’s Names column, which actually recycled the story so we’ll reference Kevin Slane’s original piece on Boston.com.
A local TV station just got a new dress code
If you’ve been watching NECN recently, you may have noticed something missing. Male anchors in the studio have done away with the tie, a longtime staple of business attire.
The new dress code, implemented by NECN news director Ben Dobson, officially went into effect last week. Other NBC-owned stations in the region, including NBC10 Boston and Telemundo, plan to adopt the tie-less look, too.
Loosen the knot graf:
“Dobson said the move to ditch the neckwear is an effort to mirror its viewers, whom he believes are less likely to wear ties on a daily basis thanks to evolving workplace dress codes.”
Seriously? So maybe doctors should wear jeans and Patriots jerseys? Or lawyers could wear Lululemon to court? What the hell.
Back in the 1920s and ’30s, the BBC made radio announcers wear dinner jackets. In the U.S. at that time, announcers and performers wore tuxedos and gowns. It was a sign of respect for the listeners, even though they couldn’t see the broadcasters.
But that’s so old school. It’s clearly better to be personable than professional now, according to Audrey Mansfield, visual stylist for NBC-owned stations. She told Slane, “On set, they’ll still be wearing a nice shirt and full suit. They’ll still have a very nice collar, and be very well-groomed. It is one piece of clothing we are taking away.”
Except it’s more than just a necktie. At least to some of us old fogies.
Leave a Comment » | Uncategorized | Tagged: Audrey Mansfield, Ben Dobson, Boston Globe, boston.com, Kevin Slane, Names, NBC10 Boston, NECN, Telemundo, visual stylist for NBC-owned stations | Permalink
Posted by Campaign Outsider
As the hardreading staff has noted on numerous occasions, the Boston Herald has routinely employed its kissin’ cousin, Boston Herald Radio, as a launching pad for stealth marketing. The digital broadcast platform, which boasts up to several listeners daily, is a convenient venue to interview advertisers, providing content that the Herald has reprinted with diminishing disclosure.
Representative sample from earlier this year:
It’s no accident that you can barely read the “Sponsored Content” disclaimer at the top of the page. That’s how stealth marketing works best.
Now, however, the sneaky local tabloid has gone one step further with its ads in sheep’s clothing, as evidenced by page 3 of today’s edition.
(To be clear graf goes here)
To be clear, both sides of that page are advertisements, despite this attempt to make the left-hand side seem just like a regular interview.
The Center for Wellbeing clinical director Dr. Jeffrey Donatello joined Boston Herald Radio’s “The Rundown” program yesterday to talk about his company’s use of stem cells in Portsmouth, N.H., to help with arthritis. Here are excerpts . . .
Uh-huh.
(To be fair graf goes here)
To be fair, the web version of the adterview is labeled “Sponsored Content.”
But that doesn’t excuse the lack of disclosure in the print edition, which a lot more people will see.
Moral of the story: When it comes to the stealthy local tabloid, caveat reader.
Leave a Comment » | Uncategorized | Tagged: Boston Herald, Boston Herald Radio, caveat reader, Center for Wellbeing, Jeffrey Donatello, Massachusetts State Lottery, sneaky local tabloid, stealthy local tabloid | Permalink
Posted by Campaign Outsider
So the hardreading staff was working its way through the Sunday papers when we came upon this notice on page 2 of the Boston Globe’s Ideas section.
One number that caught our eye was the Boston Sunday Globe print circulation increase from an average of 201,358 last year to 213,557 last month.
Next item of interest: The Globe’s paid digital subscriptions, which have risen to 111,680 according to this filing.
Problem is, Globe editor Brian McGrory has repeatedly stated that the paper needs to corral 200,000 digital subscribers to ensure its financial sustainability.
So half a loaf doesn’t quite make it, no?
Crosstown at the Boston Herald, on the other hand, the circulation news is downright dismal, as the Boston Business Journal’s Don Seiffert recently noted.
Boston Herald print circulation sees biggest drop in three years
The Boston Herald’s weekday print circulation saw a bigger drop in the first three months of 2018 compared to the previous quarter than it’s seen anytime in at least the past three years.
The newspaper’s weekday average print circulation fell to 40,914 during the first quarter of 2018, according to a report the Herald filed this week with the Alliance for Audited Media.
That’s a drop in circulation of nearly 3,200 subscribers — about 7.2 percent — from the fourth quarter of 2017. It marks the largest three-month decline in the paper’s weekday print circulation since at least 2015.
See our kissin’ cousins at One-Daily Town for further gory details.
Leave a Comment » | Uncategorized | Tagged: BBJ, Boston Business Journal, Boston Herald, Boston Sunday Globe, Brian McGrory, digital subscriptions, Don Seiffert, One-Daily Town, paid circulation | Permalink
Posted by Campaign Outsider
Our kissin’ cousins at One-Daily Town noted this the other day, but it bears repeating in this space: Since Digital Fist – sorry, First – Media bought the shaky local tabloid, the paper has gone from 225 employees to roughly 100, with the newsroom barely able to field a softball team.
And the lost jobs are not being outsourced as much as insourced – moved to other parts of the Digital First conglomerate.
So, for instance, the Herald’s copy editing is now done in Denver, as the Boston Globe’s Jon Chesto noted on Friday.
Much of the copy editing work heads to DFM employees in Denver, and ad sales increasingly will be handled out of Lowell, where DFM owns the Lowell Sun.
Some of the ad sales, however, are migrating to another DFM division – Denver-based Adtaxi – as this house ad indicates.
Adtaxi is a clearinghouse for ad placement and describes itself with gobbledygook like this:
“Taking an omnichannel approach, Adtaxi offers a true full-funnel solution powered by our intelligent optimization technology, Quantum, that drives performance to the conversion metrics that matter most to your business.”
As the sadreading staff at One-Daily Town said, “A Herald sales rep wouldn’t be caught dead talking like that. But a dead paper walking? Sure.”
Two postscripts:
1) From our Irony Deficient Herald desk
Yesterday’s shrinky local tabloid not only ran the Adtaxi ad, but also featured this AP story: “Jobless rate lowest since ’69.”
Except at the Herald, of course.
2) Also from our Irony Deficient Herald desk
The sketchy local tabloid has been running this small house ad almost every day for the past few weeks.
Except at the Herald, of course.
Leave a Comment » | Uncategorized | Tagged: Adtaxi, AP, Associated Press, Boston Globe, Boston Herald, Brand Keys Media Trust Tracker, DFM, Digital First Media, Digital Fist Media, jobless rate, Jon Chesto, Lowell Sun, One-Daily Town, shaky local tabloid, shrinky local tabloid, sketchy local tabloid | Permalink
Posted by Campaign Outsider
Columbia Gas, which oversaw the destruction of roughly 80 homes; the death of Leonel Rondon, a student at Phoenix Charter Academy; over two dozen injuries; and the disruption of thousands of other lives, promises to restore service to Lawrence, Andover, and North Andover by November 19th.
But . . .
The company is also hedging its bets, as yesterday’s full-page Boston Globe ad from Columbia Gasbag Joe Hamrock indicates.
Nuts to deadlines graf.
Notice first that Columbia Gas is outsourcing part of its responsibility for the recovery to “local, state and federal officials and other dedicated people and organizations.”
Also notice that there’s no mention of the November 19th deadline.
Also also notice that the ad did not run in the Boston Herald, yet another example of Boston institutions overlooking the thirsty local tabloid.
No wonder we’re destined to be a One-Daily Town.
P.S. It’s entirely coincidental that this is the front page of today’s Herald
and this is Metro Page One of the Globe.
Entirely.
Leave a Comment » | Uncategorized | Tagged: Boston Globe, Columbia Gas, Columbia Gasbag, gas explosion, Joe Hamrock, Leonel Rondon, Local Dailies DisADvantage, Merrimack Valley, One-Daily Town, Phoenix Charter Academy, thirsty local tabloid | Permalink
Posted by Campaign Outsider
It's Good to Live in a Two-Daily Town 