The sneaky local tabloid just keeps getting sneakier.
As the hardreading staff has noted on multiple occasions, the Boston Herald’s publication of stealth marketing (a.k.a. “sponsored content”) has steadily become more and more – ah – stealthy, as the labeling of same grows smaller and smaller.
(Pop quiz: Is that an oxymoron, or are we?)
For example, here’s how sponsored content for intimate apparel retailer Rigby & Peller was labeled in March of 2016.
Then there’s this advertorial for the Massachusetts State Lottery from a year ago.
And now comes this from yesterday’s edition of the stealthy local tabloid. (Inexplicable Little Green 1 at no extra charge.)
Do we detect a pattern emerging here?
All of those ads in sheep’s clothing originated in interviews on Boston Herald Radio, which has up to several listeners but which more importantly provides the Herald with a steady stream of stealth marketing opportunities.
Given the Local Dailies DisADvantage the thirsty local tabloid labors under, that just might be the best it can do.