As the hardreading staff plowed through yesterday’s Boston Sunday Globe, we were struck by all the special sections it featured: Chill, Longwood: A City Within the City, and 11 Ideas from Boston 2014.
That last stood out because of what was printed at the top of each page:
Close-up for the bifocal set:
There were ads sprinkled throughout the “Special Supplement,” such as this one:
But we think the whole section is an ad – at least that’s the implication. Here’s another clue from an inside page:
The other two sections – Chill and Longwood: A City Within the City – are run-of-the-mill news sections designed to be ad magnets in particular categories.
This section was an absolute ad bonanza. Representative samples:
Our prediction: Look for lots more of this in the future, especially the “Special Supplements.” Maybe next time the Globe bean counters could be a little more transparent about what they’re serving to their readers.
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in the know
Boston Globe Special Sections Are Serious Ad-ditions | It’s Good to Live in a Two-Daily Town
[…] the hardreading staff noted, that’s “Special” as in “Advertising,” which the Globe would have stated explicitly if it […]
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[…] Globe, on the other hand, has only flirted with native advertising up to now, as in this bit of UMass marketing from a few years ago. Given the evidence of the past week, though, the $tately local broadsheet […]