New School of Advertising: UMass Boston(Globe)

As we’ve previously noted, the Boston Globe has been rather – how shall we put it? – ad-aptable lately with UMass, from a special supplement masquerading as editorial content to, most notably, the pimping out of the Globe banner last month.

A splendid reader now sends this to the tsktsking staff:

[H]ave you noticed recently the UMass-Branded Business section in the Globe? I know they’re doing a lot (a lot!) of advertising in the Globe, but the UMass logo placement next to the “Business” banner on the front page of the new section makes it seem almost like a paid advertising section. I saw it there yesterday, and again today. I believe 2-3 times more in the last 10 days.

 

Here’s the one from today:

 

Screen Shot 2014-12-18 at 12.37.13 PM

 

The splendid reader is correct: The bug also appeared in yesterday’s edition, as well as last Wednesday through Friday. Oddly, on none of those days did UMass run an actual, old-fashioned ad.

And the splendid reader is likewise correct that the bug makes the Globe’s Business section look like a partly owned subsidiary of the Massachusetts higher ed system.

In fairness, though, the Boston Herald looks like a totally owned subsidiary of Suffolk University. So maybe this is just Business as usual.

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One Response to New School of Advertising: UMass Boston(Globe)

  1. […] the hardreading staff has previously noted, these are banner days for advertisers at the stately local broad$heet, which is providing lots of flexibility in selling ad […]

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