Local Bank Is Embed With The Boston Globe

As the hardreading staff has previously noted, these are banner days for advertisers at the stately local broad$heet, which is providing lots of flexibility in selling ad space.

Even more notable, ads are literally In the news at the Globe nowadays.

From today’s front page:

 

Screen Shot 2015-11-17 at 10.36.06 AM

 

It’s not like the Globe hasn’t leased out this space before, as we painstakingly chronicled last year. But at least in the case of the Citizens Bank embeds, the paper had the decency – sporadically – to label it an advertisement.

With one day:

 

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Without the next day:

 

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Withever.

The Rockland Trust arrangement is different, though. Citizens Bank accompanied its embeds – embads? – with a traditional ad at the bottom of Page One. Rockland Trust’s ad runs alongside the Talking Points column in the Globe’s Business section.

 

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But wait . . . there’s more . . .

Check out the details in the ad:

 

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See? It’s Business Journalism. There are Events. And there’s Advice. All right here at a native advertising site.

A new level indeed.

Oh, yes – there’s also a native ad on the Globe’s Today’s Paper page (see lower right).

 

 

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Lots of talking points here. Discuss among yourselves.

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One Response to Local Bank Is Embed With The Boston Globe

  1. […] the hardreading staff noted yesterday, the Boston Globe has gotten mighty cozy with Rockland Trust, with the local bank essentially co-opting the paper’s Talking Points […]

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