Even more notable, ads are literally In the news at the Globe nowadays.
From today’s front page:
It’s not like the Globe hasn’t leased out this space before, as we painstakingly chronicled last year. But at least in the case of the Citizens Bank embeds, the paper had the decency – sporadically – to label it an advertisement.
With one day:
Without the next day:
The Rockland Trust arrangement is different, though. Citizens Bank accompanied its embeds – embads? – with a traditional ad at the bottom of Page One. Rockland Trust’s ad runs alongside the Talking Points column in the Globe’s Business section.
But wait . . . there’s more . . .
Check out the details in the ad:
See? It’s Business Journalism. There are Events. And there’s Advice. All right here at a native advertising site.
A new level indeed.
Oh, yes – there’s also a native ad on the Globe’s Today’s Paper page (see lower right).
Lots of talking points here. Discuss among yourselves.