Globe Comes Sort of Clean on ‘In the news’ Ads

As the hardreading staff noted the other day, the Boston Globe has crowbarred advertisements into its front-page In the news index.

Boston Globe Carves Out New Ad Space on Front Page

First it was the strip ad at the bottom of Page One. Now the Boston Globe has inserted advertising into its In the news index that occupies the lefthand side of the front page every day.

Monday’s Boston Globe:

Screen Shot 2014-01-21 at 12.58.18 AM



And etc.

Tuesday’s In the news was pretty much the same.


Screen Shot 2014-01-23 at 1.01.38 AM


But Wednesday’s edition had a Come-to-Jesus addition.


Screen Shot 2014-01-23 at 1.00.40 AM


Now, we’re under no illusion that the Globeniks pay any heed to the hardreading staff. But they would pay attention to the redoubtable Dan Kennedy of Northeastern University and Media Nation, who tweeted this on Tuesday:


Screen Shot 2014-01-23 at 1.07.46 AM


That, we’re thinking, might have made a difference.

Then again, here’s today’s installment:


Screen Shot 2014-01-23 at 9.07.13 AM


So the Globe removed “Advertisement” and added “Citizens Bank.”

Hey, Dan: Time for another tweet?


One Response to Globe Comes Sort of Clean on ‘In the news’ Ads

  1. […] last year. But at least in the case of the Citizens Bank embeds, the paper had the decency – sporadically – to label it an […]

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