Boston Globe Carves Out New Ad Space on Front Page

First it was the strip ad at the bottom of Page One. Now the Boston Globe has inserted advertising into its In the news index that occupies the lefthand side of the front page every day.

Monday’s Boston Globe:

 

Screen Shot 2014-01-21 at 12.58.18 AM

 

And the interloping ad:

 

Screen Shot 2014-01-21 at 12.59.19 AM

 

Yes yes – the Boston Herald also posts ads on its front page.

 

Screen Shot 2014-01-21 at 1.06.52 AM

 

But the Boston Sports Clubs ad is clearly set off from the Herald’s editorial content. Which the Globe’s Citizens Bank interloper clearly is not.

Paging John Henry. Paging Boston Globe owner John Henry.

 

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This entry was posted on Tuesday, January 21st, 2014 at 10:01 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to Boston Globe Carves Out New Ad Space on Front Page

  1. Globe Comes Sort of Clean on ‘In the news’ Ads | It's Good to Live in a Two-Daily Town says:
    January 23, 2014 at 9:40 am

    […] the hardreading staff noted the other day, the Boston Globe has crowbarred advertisements into its front-page In the news […]

    Reply

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