Boston Globe Goes Full Money – er, Monty – for UMass

As the hardreading staff has previously noted, the Boston Globe and UMass are likethis lately.

Pick One: Boston Globe Majors in (U)Mass Marketing or, Boston Globe Pimps Out Page One

The Boston Globe is having quite a financial fling with the University of Massachusetts these days. First it was this “Special Supplement to the Boston Globe” that ran [last fall].

 

screen-shot-2014-11-10-at-1-19-16-pm

 

As the hardreading staff noted, that’s “Special” as in “Advertising,” which the Globe would have stated explicitly if it cared to be honest with its readers.

Now comes this doozie in [the 11/13/14] edition of the $tately local broadsheet (photos courtesy of the Missus).

 

img_4197

 

Okay then. That was last fall, when UMass bought the Boston Globe for a day.

Now comes this trifecta in yesterday’s edition of the $tately local broadsheet.

First, the Business section banner:

 

Screen Shot 2015-02-20 at 2.10.11 AM

 

Then, the bottom of Page One:

 

Screen Shot 2015-02-20 at 2.10.29 AM

 

Then, the back page:

 

Screen Shot 2015-02-20 at 2.11.06 AM

 

That pretty much makes yesterday’s Globe Business section a wholly owned subsidiary of UMass.

Ugh.

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2 Responses to Boston Globe Goes Full Money – er, Monty – for UMass

  1. I hate it when public universities throw their money around ostentatiously.

  2. […] noted, these are banner days for advertisers at the stately local broad$heet, which is providing lots of flexibility in selling ad […]

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