Boston Herald a Suffolk University Satellite Campus

There’s some serious co-branding going on at the Boston Herald these days, where the Suffolk University logo is on the feisty local tabloid like Howie Carr on a Bay State solon.

For starters, there’s the Suffolk connection to the Herald’s weekly Press Party webcast, the underdog half of the Great Boston MediaWatch Dogfight with WGBH’s Beat the Press. Here’s the ad from today’s paper:

 

Picture 11

 

And here’s how the webcast’s background looks:

 

Picture 7

 

Suffolk even gets part of the bug for video packages:

 

Picture 9

 

In the Herald itself, Suffolk’s VP of Whatever John Nucci now seems to have his own column:

 

Picture 14

 

But there’s no tag or ID for Nucci, just the Suffolk logo.

Wait – there’s more. Nucci also turns up in Press Party packages, just to round things out.

 

Picture 6

 

The Nucci column, it turns out, is part of this initiative, which the Herald announced a couple of weeks ago.

raceformayorHerald, Suffolk U. set to give voters a lesson in city politics

Suffolk University and the Boston Herald are joining forces to provide the most comprehensive multimedia coverage anywhere on this year’s milestone race for mayor of Boston.

The university, which already teams with the Herald on the weekly “Press Party” media analysis Web show, brings to the table an array of important tools for voters who want cutting-edge coverage of the mayoral battle.

 

Those tools includes polling and blogs and Nucci and stuff. So that’s a lesson in something.

But . . . is it just us, or is this a bit much, considering that the Herald is supposed to be sort of covering Suffolk University?

Not to get technical about it.

Advertisements

7 Responses to Boston Herald a Suffolk University Satellite Campus

  1. […] Read the rest at It’s Good to Live in a Two-Daily Town. […]

  2. Curmudgeon says:

    Haven’t the people at The Globe worn the symbol of Harvard on their persons every day?

    The bow tie certainly links the Globie with the Cambridge elite as well as the logo of Suffolk ties The Herald to the working man’s educator of choice.

    • Campaign Outsider says:

      It’s one thing to be in sympathy, Mudge. It’s another to be in bed, yeah?

      ________________________________________

  3. […] Press Party webcast and their Inside the Race for Mayor coverage. As the hardreading staff has previously noted, this creates a glaring conflict of interest for the Herald regarding a major academic institution […]

  4. […] said it before and we’ll say it again: The Herald should be covering Suffolk University, not serving as its […]

  5. […] fairness, though, the Boston Herald looks like a totally owned subsidiary of Suffolk University. So maybe this is just Business as […]

  6. […] wasn’t that long ago that the Boston Herald served as a sort of satellite campus for Suffolk University, teaming up on everything from polling to webcasts to editorial […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: