It's Good to Live in a Two-Daily Town

It wasn’t that long ago that the Boston Herald served as a sort of satellite campus for Suffolk University, teaming up on everything from polling to webcasts to editorial content.

But now Day Hop U has transferred out of the flunky local tabloid and enrolled in the Boston Globe’s Capital section.

Page One of today’s $tately local broadsheet (see bottom).

And Page One of the Capital section (see top and bottom).

Inside, readers get a fuller picture of the Globe/Suffolk collaboration, especially the Suffolk Solutions – what to call it? – marketing initiative that also include Globe reporter Joshua Miller’s Political Happy Hour (which now features a Suffolk University logo). The ad on page 3:

For the body copy-impaired:

If you go to the Suffolk Solutions site embedded in BostonGlobe.com, you find this “Sponsored” home page:

And here’s the video, which features Rachel Cobb, associate professor and chair of Suffolk University’s Department of Government, who’s also featured in the print ad.

Don’t be surprised if Dr. Cobb also finds her way into some of the Globe’s editorial coverage of local politics.

The Suffolk alliance is the second of these sponsorships the Globe has recently unveiled (the hardreading staff noted this one with Rockland Trust in the Business section last month).

But – wait – there’s yet a third, comfortably nestled in the Globe’s front-page News in brief column:

Yes, apparently the $tately local broadsheet has also auctioned off James Pindell’s Ground Game vertical covering the presidential primaries. The highest bidder? Steward Health Care System.

We look forward to further leasing out of the Boston Globe’s editorial content. Your suggestions go here . . .

This entry was posted on Friday, December 4th, 2015 at 1:17 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.