As the hardreading staff has noted in detail, the Boston Globe has of late been leasing out editorial content to paymates of various stripes, from Rockland Trust to Suffolk University to Steward Health Care System.
And now, not surprisingly, the stealthy local tabloid wants in on the auction – in this case via Boston Herald Radio, the streaming audio service that up to dozens of people listen to.
Today’s Herald, page 17:
The frosty (cashword) local tabloid has often run excerpts from BHR interviews alongside its daily promotional ad. But this is the first time the interview is “Sponsored Content” – that is to say, an ad itself.
We get it that newspapers have to come up with creative ways to generate revenue, which is one reason all this sponsored content is suddenly popping up.
We’re just wondering if there’s any bottom to that well.