The Boston Herald has never been shy about mixing promotion and news content, as the hardreading staff has routinely noted. But the stealthy local tabloid is getting bolder and sneakier about it at the same time.
Page 10 of today’s edition:
Notice especially what’s discretely tucked away upper left.
Obviously, U.K.-based intimate apparel retailer Rigby & Peller bought a twofer from the Herald: that print piece and an interview on Boston Herald Radio, a streaming audio service that up to dozens of people hear each day.
(The dicey local tabloid did much the same for the Massachusetts State Lottery last month, renting out both radio and print for a Frosty Cashword promotion.)
(To be fair graf goes here)
To be fair, the Q&A is labeled Sponsored Content, as is the website version. But . . . on the Herald homepage it is not labeled.
We’re guessing the radio interview wasn’t tagged as a paid promotion either. So awkward.
Not to mention convenient.