Mass. Mayors Put Boston Herald at DisADvantage

As the hardreading staff has repeatedly pointed out, the Boston Herald rarely gets any love from groups or individuals running full-page advocacy or tribute ads, virtually all of which wind up exclusively in the Boston Globe.

Exhibit Umpteen, from today’s edition:

 

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Copy close-up:

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Ad sponsor AJC Boston apparently doesn’t believe that Herald readers are interested in 57 municipal leaders “[taking] a stand and [speaking] out against an ancient hatred that once again is raging in places around the globe.”

So once again the thirsty local tabloid goes without.

Huh.

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One Response to Mass. Mayors Put Boston Herald at DisADvantage

  1. […] as an advertising vehicle by local institutions ranging from General Electric to Verizon to AJC Boston to […]

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