Mass. Mayors Put Boston Herald at DisADvantage

As the hardreading staff has repeatedly pointed out, the Boston Herald rarely gets any love from groups or individuals running full-page advocacy or tribute ads, virtually all of which wind up exclusively in the Boston Globe.

Exhibit Umpteen, from today’s edition:

 

Screen Shot 2015-12-10 at 1.13.50 PM

 

Copy close-up:

Screen Shot 2015-12-10 at 1.26.22 PM

Screen Shot 2015-12-10 at 1.26.41 PM

 

Ad sponsor AJC Boston apparently doesn’t believe that Herald readers are interested in 57 municipal leaders “[taking] a stand and [speaking] out against an ancient hatred that once again is raging in places around the globe.”

So once again the thirsty local tabloid goes without.

Huh.

This entry was posted on Thursday, December 10th, 2015 at 1:35 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to Mass. Mayors Put Boston Herald at DisADvantage

  1. Red Sox Play Ball with Herald in New Ad Campaign | It's Good to Live in a Two-Daily Town says:
    December 18, 2017 at 10:19 am

    […] as an advertising vehicle by local institutions ranging from General Electric to Verizon to AJC Boston to […]

    Reply

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