Day Four of the Boston Herald’s ridiculous/embarrassing newsvertising campaign for its Internet radio launch features the usual abuse of its news pages, starting with Page One.
Then there’s the mandatory two-page spread inside.
Our choice for Plug o’ the Day is this beauty:
That would be the same Suffolk University that’s in bed with the Herald in producing both their weekly Press Party webcast and their Inside the Race for Mayor coverage. As the hardreading staff has previously noted, this creates a glaring conflict of interest for the Herald regarding a major academic institution in Boston, which apparently bothers the feisty local tabloid not at all.
Crosstown, the Boston Globe has decided to jump into the pool with this ad for its RadioBDC webstream.
No doubt the two digital ventures will be at it hammer and tongue for the foreseeable future.