Over the past months, the hardreading staff has repeatedly noted the increasing presence of lucrative – and corrosive – advertising by the University of Massachusetts in the Boston Globe, from co-opting the paper’s front page to bugging its banners to mimicking its editorial content.
But then came this from yesterday’s Boston Sunday Globe:
It’s a tough piece that raises tough questions about the fiscal fitness of UMass.
(To be sure graf goes here.)
To be sure, the hardreading staff never said the Globe was in the tank for UMass. We just questioned the appearance of so many financial ties between the stately local broadsheet and the state’s higher-education system. Those ties didn’t seem to matter in yesterday’s instance.
So, to recap: UMass 3, Boston Globe 1.
The hardscoring staff will keep you posted.
P.S. Undaunted, UMass ran this full-page ad in yesterday’s Globe.
Here for a reason indeed: To outshout any editorial coverage of UMass in the Globe. That’s show biz, eh?