Another Advertising UMassage at the Boston Globe

As the hardreading staff has repeatedly noted, the University of Massachusetts has slowly been colonizing the Boston Globe, stamping itself on the stately local broadsheet like Marty Walsh on City of Boston signage.

Today’s bit of UMasstery:

 

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If it feels a little unseemly how much UMass and the Globe are joined at the hip pocket, Erin Smith’s Boston Herald piece today only makes it unseemlier.

Institute contractors hit up for Globe mag

UMass PR firm solicited ads for Ted K tribute

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The public relations company representing the University of Massachusetts Building Authority, which hired firms to build the new Kennedy Institute, has acknowledged it solicited those contractors for pricey ads in an upcoming Boston Globe commemorative magazine section.

Julie Kahn, an executive with Regan Communications, said she used a list of vendors provided by the institute, named for the late U.S. Sen. Edward M. Kennedy, to make the sales calls for the ads, which started at $15,000 for a half-page.

 

So. Regan Communications has as clients: 1) the UMass Building Authority, a public agency that “financed and oversaw construction of the Kennedy Institute on the UMass Boston campus;” and 2) the Boston Globe, which is publishing “a special section to mark the opening of the Institute.”

So. Regan Communications gets from one client a list of companies involved in the construction of the Institute and uses it on behalf of its other client to solicit paid ads to celebrate said building.

How convenient.

But . . . how appropriate?

Kahn to the Herald: “It went out to everyone they did business with — everyone who profited. I don’t see a conflict. I was just given a list by the EMK Institute that they wanted me to contact. When you do a roast or someone retires, you call all your vendors to give back. This is very common in this business.”

In the PR business, yes. The question here is about the journalism business.

More of Kahn’s defense:

“A lot of contractors were on that list and most of them said, ‘No, we can’t afford it,’ ” she said. “A handful said yes and 80 or 90 percent said no. If there was pressure, I think we would have had a lot more success.”

 

Fine, but that doesn’t speak to propriety either. Competence, maybe, but not propriety.

(To be sure graf goes here.)

To be sure, the headscratching staff hasn’t settled on whether this mishegoss is the stuff of misdemeanor or felony. We lean toward the former, though. Certainly, it doesn’t sink to the level of the Los Angeles Times/Staples Center train wreck back in 1999.

Even so, given how much the Globe and UMass are playing footsie these days, it really doesn’t look – or smell – all that good for the mately local broadsheet.

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One Response to Another Advertising UMassage at the Boston Globe

  1. […] the University of Massachusetts in the Boston Globe, from co-opting the paper’s front page to bugging its banners to mimicking its editorial […]

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