Boston Herald Pitches Purcell Property

From our Walt Whitman desk

Call him Pat Pursell.

Boston Herald publisher Pat Purcell is a minority investor in National Development’s $200 million Ink Block project on the South End site that was home to the Herald for 53 years.

As the hardreading staff has noted, the selfie local tabloid relentlessly heralded last month’s opening of a new Whole Foods market on the site, which will also include luxury condos and apartments, retail shops and restaurants. One of those pieces disclosed Purcell’s financial stake in the development, but we’re not sure the others did (we tried to check, but they’re archived at $3.95 a pop).

Regardless, now comes yesterday’s full-page pitch (in article form) for the next Ink Block phase – two apartment complexes.

 

Screen Shot 2015-02-21 at 1.36.23 AM

 

Pitch-perfect graf:

Rents in the three buildings range from $2,529 to $2,804 for studios, $3,234 to $4,304 for one bedrooms, $4,104 to $4,704 for two bedrooms and $5,404-$5,804 for three bedrooms. Garage parking costs $325 a month.

 

Disclosure of Purcell’s financial interest in the project is conveniently buried in the middle of the piece.

Perfect.

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