February 4, 2018
As the hardreading staff thumbed through its Boston Sunday Globe this morning, we couldn’t help but notice this double-truck ad in a special section called The Greater Debate, subhead “Who’s more responsible for this Patriots dynasty: Brady or Belichick?”
Here’s the body copy:
Notice that nowhere in the ad do the words “Bill Belichick” appear. But he’s there in every line, right? (Clever, that “Foxborough-hole,” eh?)
Which got the headscratching staff to thinking – are they paying Belichick? Or is this just an end-around?
So we hied ourselves to the Googletron and learned that this campaign has been in the news for several days now, both the print campaign and this TV spot.
That ad will air just before kickoff tonight. As far as we can tell, Belichick is not being paid.
Is he happy about this? Is he upset? Is he amused at the creativity displayed by ad agency Wieden + Kennedy?
Would he like us to stop asking questions now?
Who cares? We want answers.
August 20, 2017
As the hardtsking staff has extensively noted, for several weeks the Boston Globe has let an outfit called Northeast Home & Energy run this ad suggesting the roofing company has some association with the New England Patriots.
Except it doesn’t – a fact that Emily Rooney at WGBH’s Beat the Press passed along on Friday’s edition (around 5:15 of clip).
The upshot: The Pats sent a cease-and-desist letter to the Roof Bros, and here’s what appeared in the Globe yesterday and today.
No Patriots jerseys. No football. No Gillette Stadium.
No consequences for the Roof Bros or the $tately local broadsheet?
August 18, 2017
As the hardtsking staff noted earlier this week, the Boston Globe has been running ads from an outfit called Northeast Home & Energy flaunting a nonexistent New England Patriots connection.
Yesterday, the Globeniks made patsies of the Pats for a third time.
The Roof Bros even have a special welcome on their website for Globe clickers.
Isn’t that special?
Apparently the $tately local broadsheet has no problem with paying customers hijacking a local sports team for fun and profit.
Rumor has it that the fine folks at WGBH’s Beat the Press will tackle this licensing end run on tonight’s episode.
Stay tuned for further details.
August 14, 2017
As the hardreading staff perused Saturday’s local dailies, we came across this ad on page 3 of the Boston Globe.
Upon closer inspection, we noted the wardrobe choices of the Roof Bros.
Except . . .
There’s nothing in the ad that indicates any affiliation between Northeast Home & Energy and the New England Patriots. Nor is there any mention of the Roof Bros when you plug NE Patriots Official Roofers into the Googletron.
It’s not like the Globe doesn’t know what’s kosher – this ad for an Officially Licensed Product ran in yesterday’s edition.
So . . .
What’s next, Globeniks?
Burlington Red Socks? Celtic sweaters? Bruin Brew?
Seriously, are you willing to let anyone with a certified check hijack the local sports teams?
P.S. The ad also appears in today’s Globe.