July 13, 2018
From our Local Dailies DisADvantage desk
Who knew? It turns out the Olde Towne Team has an Official Red Wine, as readers of today’s Boston Globe discovered in this full-page ad.
Chateau Auguste certainly seems to be a hit with oenophiles: A quick check of the Googletron reveals that the 2017 Rosé featured in the ad rates from 3.4 to 4.5 stars; the 2015 Bordeaux in the background gets 4 stars. We’ll see how it plays at Fenway, though.
Two other things:
1) The ad got us to wondering who else might be an official sponsor of the Sox. We know – from all those delivery trucks – that W.B. Mason is the Official Office Products Supplier of the Boston Red Sox (and also sponsors the Philadelphia Phillies, New York Yankees, New York Mets, Cleveland Indians, Pittsburgh Pirates, Washington Nationals, and the Tampa Bay Rays, along with the NHL’s Boston Bruins).
But we had no idea that Cincinnati-based Cintas is the Official Restroom Sponsor of Fenway Park. That’s good to know. (There’s a bunch of others here.)
2) The Chateau Auguste ad did not run in the Boston Herald. That makes it the thirsty local tabloid times two.
February 4, 2018
As the hardreading staff thumbed through its Boston Sunday Globe this morning, we couldn’t help but notice this double-truck ad in a special section called The Greater Debate, subhead “Who’s more responsible for this Patriots dynasty: Brady or Belichick?”
Here’s the body copy:
Notice that nowhere in the ad do the words “Bill Belichick” appear. But he’s there in every line, right? (Clever, that “Foxborough-hole,” eh?)
Which got the headscratching staff to thinking – are they paying Belichick? Or is this just an end-around?
So we hied ourselves to the Googletron and learned that this campaign has been in the news for several days now, both the print campaign and this TV spot.
That ad will air just before kickoff tonight. As far as we can tell, Belichick is not being paid.
Is he happy about this? Is he upset? Is he amused at the creativity displayed by ad agency Wieden + Kennedy?
Would he like us to stop asking questions now?
Who cares? We want answers.
August 20, 2017
As the hardtsking staff has extensively noted, for several weeks the Boston Globe has let an outfit called Northeast Home & Energy run this ad suggesting the roofing company has some association with the New England Patriots.
Except it doesn’t – a fact that Emily Rooney at WGBH’s Beat the Press passed along on Friday’s edition (around 5:15 of clip).
The upshot: The Pats sent a cease-and-desist letter to the Roof Bros, and here’s what appeared in the Globe yesterday and today.
No Patriots jerseys. No football. No Gillette Stadium.
No consequences for the Roof Bros or the $tately local broadsheet?
August 18, 2017
As the hardtsking staff noted earlier this week, the Boston Globe has been running ads from an outfit called Northeast Home & Energy flaunting a nonexistent New England Patriots connection.
Yesterday, the Globeniks made patsies of the Pats for a third time.
The Roof Bros even have a special welcome on their website for Globe clickers.
Isn’t that special?
Apparently the $tately local broadsheet has no problem with paying customers hijacking a local sports team for fun and profit.
Rumor has it that the fine folks at WGBH’s Beat the Press will tackle this licensing end run on tonight’s episode.
Stay tuned for further details.
August 14, 2017
As the hardreading staff perused Saturday’s local dailies, we came across this ad on page 3 of the Boston Globe.
Upon closer inspection, we noted the wardrobe choices of the Roof Bros.
Except . . .
There’s nothing in the ad that indicates any affiliation between Northeast Home & Energy and the New England Patriots. Nor is there any mention of the Roof Bros when you plug NE Patriots Official Roofers into the Googletron.
It’s not like the Globe doesn’t know what’s kosher – this ad for an Officially Licensed Product ran in yesterday’s edition.
So . . .
What’s next, Globeniks?
Burlington Red Socks? Celtic sweaters? Bruin Brew?
Seriously, are you willing to let anyone with a certified check hijack the local sports teams?
P.S. The ad also appears in today’s Globe.