As the hardtsking staff noted earlier this week, the Boston Globe has been running ads from an outfit called Northeast Home & Energy flaunting a nonexistent New England Patriots connection.
Yesterday, the Globeniks made patsies of the Pats for a third time.
The Roof Bros even have a special welcome on their website for Globe clickers.
Isn’t that special?
Apparently the $tately local broadsheet has no problem with paying customers hijacking a local sports team for fun and profit.
Rumor has it that the fine folks at WGBH’s Beat the Press will tackle this licensing end run on tonight’s episode.
Stay tuned for further details.