Boston Globe Leases Out Even More Editorial Content

April 20, 2018

The Boston Globe is selling itself for parts.

For three years now the hardreading staff has chronicled the $tately local broadsheet’s slapping corporate logos on a series of editorial material – from lending Capital to Suffolk University to mortgaging part of its Business section to Rockland Trust to double-dipping on the Prouty Garden dustup at Boston Children’s Hospital  to ensuring that Cross Insurance could “present” part of the Globe’s Arts section.

Now comes the Kripalu Center for Yoga and Health‘s mash note to Meredith Goldstein in today’s Love Letters column.

Close-up for the presenter-impaired:

Just last week we noted how relentlessly the Globe’s print edition was flogging the Love Letters podcast in quarter-page ads that are also Kripaluscious.

Stay tuned – we’re guessing the Globe next sells The Metro Minute to Swatch.

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Boston Globe’s Blink of ‘The Eye’ in a ‘Metro Minute’

October 11, 2016

Perhaps the hardreading staff hasn’t been looking hard enough, but yesterday was the first time we noticed this particular slug in the Boston Globe.

 

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THE EYE is described thusly at the end of the Globe piece:

 

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(NECIR’s The Eye site is here; the National Institute for Health Care Management Foundation site is here.)

Regardless of the acuity of our EYEsight, it’s clear the Globe is in full spaghetti-test mode, as evidenced by this email we received the other day.

 

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Lo and behold, The Metro Minute arrived in today’s paper.

 

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Of course, if not enough readers have time for the new feature, you can bet the Globe’s “quicker, more offbeat take” will be gone in a Metro Minute.

Just like Crux, or the stand-alone Capital section, or BetaBoston, or . . .

Whatever comes next As the Globe Turns (More Desperate).

On a newsstand near you.


Boston Globe’s Capital Section Lacks, Well, Capital

June 4, 2016

Back in 2014 when the Boston Globe introduced its new weekly Capital section, it was a fat 12 pages with lots of advertising, as the hardreading staff noted at the time.

By the next year, however, Capital had started to dwindle, as we also noted.

Boston Globe’s Capital Withdrawal

Well the hardreading staff was leafing through the Boston Globe this morning and here’s what we found on Metro Page One:

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Sure enough, the former stand-alone section occupied all of four Metro pages that featured – motheragawd! – exactly zero ads.

 

And now it’s come to this . . . one lonely page in yesterday’s edition of the Globe.

 

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The only Capitalization in sight was Steward Health Care System’s promotion of James Pindell’s Ground Game, but even that lacked its usual full-page companion ad.

Looks like Capital might be the Globe’s latest strand of spaghetti that didn’t stick to the wall.


Boston Globe Shows Us the Money in Capital

January 22, 2016

The Great Editorial Bake Sale proceeds apace at the Boston Globe.

As the hardreading staff has previously noted, the $tately local broadsheet is the NASCAR of newsprint, with logos peppered on it every which way. Take, for the latest example, today’s edition of Capital, starting Page One upper left.

 

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That’s bookended by the strip across the bottom of the page.

 

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And echoed in this page 3 ad.

 

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Moving on, we have James Pindell’s Ground Game, brought to you by Steward.

 

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Not coincidentally, Steward Health Care System also bought the back page.

 

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Last, and sort of least, the Globe mortgaged its Politics Cafe to Capital One, a natural fit for this particular section..

 

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So to recap: There are now a myriad of ways to use the pages of the Boston Globe to plug your products or services. Nothing especially egregious in most of the above, except allowing Steward to attach itself to editorial content.  That’s a slippery slope the mately local broadsheet really should stay off.


Boston Globe Extends Editorial Bake Sale to Arts

December 14, 2015

As the hardreading staff has recently noted, the Boston Globe has lately been auctioning off various sections of the paper to the highest marketing bidder.

Call the roll of recent acquisitions:

First the $tately local broadsheet mortgaged past of its Business section to Rockland Trust.

Then Suffolk University turned the Globe’s Capital Section into a satellite campus – especially Joshua Miller’s Political Happy Hour.

Representative sample from yesterday’s Business section:

 

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Beyond that, Steward Health Care System is co-paying for James Pindell’s Ground Game coverage of the presidential primaries.

Now comes the Boston Globe Arts Auction.  First there was this tease on Page One of yesterday’s Arts section.

 

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Then there was this two-page spread by Mark Feeney about the upcoming Star Wars release.

 

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Note the Showcase MX4D ad at upper left. Sure looks like paidvertorial, doesn’t it?

Then note this ad one page later.

 

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Do we see a pattern emerging here?

Better question: Is there any Boston Globe editorial content that’s not for sale?

Just wondering.


Boston Globe Lends Capital to Suffolk University

December 4, 2015

It wasn’t that long ago that the Boston Herald served as a sort of satellite campus for Suffolk University, teaming up on everything from polling to webcasts to editorial content.

But now Day Hop U has transferred out of the flunky local tabloid and enrolled in the Boston Globe’s Capital section.

Page One of today’s $tately local broadsheet (see bottom).

 

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And Page One of the Capital section (see top and bottom).

 

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Inside, readers get a fuller picture of the Globe/Suffolk collaboration, especially the Suffolk Solutions – what to call it? – marketing initiative that also include Globe reporter Joshua Miller’s Political Happy Hour (which now features a Suffolk University logo). The ad on page 3:

 

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For the body copy-impaired:

 

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If you go to the Suffolk Solutions site embedded in BostonGlobe.com, you find this “Sponsored” home page:

 

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And here’s the video, which features Rachel Cobb, associate professor and chair of Suffolk University’s Department of Government, who’s also featured in the print ad.

 

 

Don’t be surprised if Dr. Cobb also finds her way into some of the Globe’s editorial coverage of local politics.

The Suffolk alliance is the second of these sponsorships the Globe has recently unveiled (the hardreading staff noted this one with Rockland Trust in the Business section last month).

But – wait – there’s yet a third, comfortably nestled in the Globe’s front-page News in brief column:

 

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Yes, apparently the $tately local broadsheet has also auctioned off James Pindell’s Ground Game vertical covering the presidential primaries. The highest bidder? Steward Health Care System.

 

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We look forward to further leasing out of the Boston Globe’s editorial content. Your suggestions go here . . .


Boston Globe’s Capital Withdrawal

February 27, 2015

Well the hardreading staff was leafing through the Boston Globe this morning and here’s what we found on Metro Page One:

 

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Sure enough, the former stand-alone section occupied all of four Metro pages that featured – Motheragawd! – exactly zero ads. As one splendid reader pointed out to us, the mainstay of the old Capital’s ad pages – Steward Health Care System – had drifted over to the Business section, formerly a wholly owned subsidiary of UMass. Granted, UMass still has the bug that keeps on bugging nestled in the Business banner, but Steward owns the bottom of the page.

 

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Should be fun to watch the Steward-UMass slap fight in the stately local broadsheet. At least until 2016, when – who knows – Capital might stand on its own two feet again.