July 3, 2018
As the hardreading staff has previously noted, the Boston Globe is increasingly willing to rent out its editorial content willy-nilly to marketing sponsors.
Exhibit Umpteen, as related in this space last month:
Crosstown at the Boston Globe, the $tately local broadsheet has allowed a marketer to get to second base with Love Letters columnist Meredith Goldstein. As we previously noted, ever since April the column has been leased out to – sorry, presented by – the Kripalu Center for Yoga and Health. Today, the relationship got even chummier.
Beyond that, the Globe has relentlessly flogged the Kripalu-sponsored Love Letters podcast in quarter-page ads.
So imagine our surprise when we saw this, well, naked edition of Love Letters in today’s Globe.
Wait – have the Lovebirds torn the (broad)sheets?
And was the breakup really necessary?
Not to rub it in or anything.
April 20, 2018
The Boston Globe is selling itself for parts.
For three years now the hardreading staff has chronicled the $tately local broadsheet’s slapping corporate logos on a series of editorial material – from lending Capital to Suffolk University to mortgaging part of its Business section to Rockland Trust to double-dipping on the Prouty Garden dustup at Boston Children’s Hospital to ensuring that Cross Insurance could “present” part of the Globe’s Arts section.
Now comes the Kripalu Center for Yoga and Health‘s mash note to Meredith Goldstein in today’s Love Letters column.
Close-up for the presenter-impaired:
Just last week we noted how relentlessly the Globe’s print edition was flogging the Love Letters podcast in quarter-page ads that are also Kripaluscious.
Stay tuned – we’re guessing the Globe next sells The Metro Minute to Swatch.