As the hardreading staff has previously noted, the Boston Globe is increasingly willing to rent out its editorial content willy-nilly to marketing sponsors.
Exhibit Umpteen, as related in this space last month:
Crosstown at the Boston Globe, the $tately local broadsheet has allowed a marketer to get to second base with Love Letters columnist Meredith Goldstein. As we previously noted, ever since April the column has been leased out to – sorry, presented by – the Kripalu Center for Yoga and Health. Today, the relationship got even chummier.
Beyond that, the Globe has relentlessly flogged the Kripalu-sponsored Love Letters podcast in quarter-page ads.
So imagine our surprise when we saw this, well, naked edition of Love Letters in today’s Globe.
Wait – have the Lovebirds torn the (broad)sheets?
And was the breakup really necessary?
Not to rub it in or anything.
Was the ad part of the column or was the column part of the ad?
Neither, really. The ad was sort of a sidecar.
I guess I should have concluded my remark with: winking emoji goes here.
Got it now . . .