Super Bowl CongrADulations Spike Boston Herald

February 5, 2019

From our never-ending Local Dailies DisADvantage desk

In the wake of the New England Patriots’ victory in Stupor Bowl LIII, yesterday’s editions of the Boston dailies marked Celebration Day for the six-time champions.

Begin with the Boston Globe, where the Kraft Family bought page 3 of the Score section.

 

 

From there the congradulations took an oddly retail turn, starting with this sort of oblique Hood full page.

 

 

Next up was this 7-Eleven full page ad offering some Hangover Relief Specials.

 

 

Representative copy:

 

 

And then the back page of Score, brought to you by Pepsi, the Official Soft Drink of the New England Patriots and Super Bowl LIII.

 

 

Yes, that is the Chris Hogan of six targets, zero receptions, and zero yardage in the Big Game. But why get technical about it.

Finally, the A section of the Globe featured this full-page shoutout from Bank of America.

 

 

Of all the ads above, only that last one ran in the Boston Herald.

Today it’s a different story – it’s Tchotchke Day in the local dailies! Here’s a sample of the Patsabilia you can find in today’s Globe.

 

 

And here’s what the Herald is offering.

 

 

Not for nothing, but the hardreading staff gravitates toward the Levitating Football.

One final, poignant note: The thirsty local tabloid, after being passed over by so many advertisers yesterday, was finally reduced to running a congratulatory ad from . . . “the entire staff at the Boston Herald.”

 

 

That’s just, well, sad.


Boston Globe Extends Editorial Bake Sale to Arts

December 14, 2015

As the hardreading staff has recently noted, the Boston Globe has lately been auctioning off various sections of the paper to the highest marketing bidder.

Call the roll of recent acquisitions:

First the $tately local broadsheet mortgaged past of its Business section to Rockland Trust.

Then Suffolk University turned the Globe’s Capital Section into a satellite campus – especially Joshua Miller’s Political Happy Hour.

Representative sample from yesterday’s Business section:

 

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Beyond that, Steward Health Care System is co-paying for James Pindell’s Ground Game coverage of the presidential primaries.

Now comes the Boston Globe Arts Auction.  First there was this tease on Page One of yesterday’s Arts section.

 

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Then there was this two-page spread by Mark Feeney about the upcoming Star Wars release.

 

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Note the Showcase MX4D ad at upper left. Sure looks like paidvertorial, doesn’t it?

Then note this ad one page later.

 

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Do we see a pattern emerging here?

Better question: Is there any Boston Globe editorial content that’s not for sale?

Just wondering.


Boston Globe and Paymate Rockland Trust, Part Two

November 18, 2015

As the hardreading staff noted yesterday, the Boston Globe has gotten mighty cozy with Rockland Trust, with the local bank essentially co-opting the paper’s Talking Points column in its Business section.

What we failed to note was the omission of said bank in this Talking Points item yesterday:

Mass. Banks Given Low Marks for Customer Service

The two largest retail banks in Massachusetts have some of the least satisfied customers, according to an annual survey of financial services firms.

Bank of America, the largest retail bank in Massachusetts, scored the equivalent of a D+, or a 68 on a 100-point scale of customer satisfaction, according to the survey by American Customer Satisfaction Index, LLC, a Michigan research firm. The survey asked 70,000 consumers about the quality of service at their banks, from whether tellers are helpful, interest rates are competitive, and websites and mobile applications are easy to navigate.

That’s below other major national banks, including Wells Fargo & Co. (with a top score of 75), Citigroup Inc. (73) and JP Morgan Chase & Co. (71).

Customers gave Providence-based Citizens Financial Group, Inc., the second-largest bank in Massachusetts by deposits, the equivalent of a C, with score of 70. It was the lowest among large regional banks, including Capital One Financial Corp. of Virginia (77) and TD Bank, NA of New Jersey(75).

 

That’s a lotta numbers from the American Customer Satisfaction Index, yeah?

But notably absent: Rockland Trust.

Consequently, we plugged Rockland Trust into the ACSI search box and came up empty.

 

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So . . . huh.

P.S. Here’s how Rockland Trust sets the Agenda in today’s stately local broad$heet.

 

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P.P.S. From our Bury the Lede desk

We’ve been totally remiss in failing to point this out from Sunday’s Globe:

 

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That would be – yes! – Rockland Trust at No. 1. More, obviously, to come.