Boston Globe Shows Us the Money in Capital

January 22, 2016

The Great Editorial Bake Sale proceeds apace at the Boston Globe.

As the hardreading staff has previously noted, the $tately local broadsheet is the NASCAR of newsprint, with logos peppered on it every which way. Take, for the latest example, today’s edition of Capital, starting Page One upper left.

 

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That’s bookended by the strip across the bottom of the page.

 

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And echoed in this page 3 ad.

 

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Moving on, we have James Pindell’s Ground Game, brought to you by Steward.

 

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Not coincidentally, Steward Health Care System also bought the back page.

 

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Last, and sort of least, the Globe mortgaged its Politics Cafe to Capital One, a natural fit for this particular section..

 

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So to recap: There are now a myriad of ways to use the pages of the Boston Globe to plug your products or services. Nothing especially egregious in most of the above, except allowing Steward to attach itself to editorial content.  That’s a slippery slope the mately local broadsheet really should stay off.

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Boston Globe Extends Editorial Bake Sale to Arts

December 14, 2015

As the hardreading staff has recently noted, the Boston Globe has lately been auctioning off various sections of the paper to the highest marketing bidder.

Call the roll of recent acquisitions:

First the $tately local broadsheet mortgaged past of its Business section to Rockland Trust.

Then Suffolk University turned the Globe’s Capital Section into a satellite campus – especially Joshua Miller’s Political Happy Hour.

Representative sample from yesterday’s Business section:

 

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Beyond that, Steward Health Care System is co-paying for James Pindell’s Ground Game coverage of the presidential primaries.

Now comes the Boston Globe Arts Auction.  First there was this tease on Page One of yesterday’s Arts section.

 

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Then there was this two-page spread by Mark Feeney about the upcoming Star Wars release.

 

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Note the Showcase MX4D ad at upper left. Sure looks like paidvertorial, doesn’t it?

Then note this ad one page later.

 

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Do we see a pattern emerging here?

Better question: Is there any Boston Globe editorial content that’s not for sale?

Just wondering.


Boston Globe Lends Capital to Suffolk University

December 4, 2015

It wasn’t that long ago that the Boston Herald served as a sort of satellite campus for Suffolk University, teaming up on everything from polling to webcasts to editorial content.

But now Day Hop U has transferred out of the flunky local tabloid and enrolled in the Boston Globe’s Capital section.

Page One of today’s $tately local broadsheet (see bottom).

 

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And Page One of the Capital section (see top and bottom).

 

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Inside, readers get a fuller picture of the Globe/Suffolk collaboration, especially the Suffolk Solutions – what to call it? – marketing initiative that also include Globe reporter Joshua Miller’s Political Happy Hour (which now features a Suffolk University logo). The ad on page 3:

 

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For the body copy-impaired:

 

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If you go to the Suffolk Solutions site embedded in BostonGlobe.com, you find this “Sponsored” home page:

 

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And here’s the video, which features Rachel Cobb, associate professor and chair of Suffolk University’s Department of Government, who’s also featured in the print ad.

 

 

Don’t be surprised if Dr. Cobb also finds her way into some of the Globe’s editorial coverage of local politics.

The Suffolk alliance is the second of these sponsorships the Globe has recently unveiled (the hardreading staff noted this one with Rockland Trust in the Business section last month).

But – wait – there’s yet a third, comfortably nestled in the Globe’s front-page News in brief column:

 

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Yes, apparently the $tately local broadsheet has also auctioned off James Pindell’s Ground Game vertical covering the presidential primaries. The highest bidder? Steward Health Care System.

 

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We look forward to further leasing out of the Boston Globe’s editorial content. Your suggestions go here . . .