Boston Globe Shows Us the Money in Capital

The Great Editorial Bake Sale proceeds apace at the Boston Globe.

As the hardreading staff has previously noted, the $tately local broadsheet is the NASCAR of newsprint, with logos peppered on it every which way. Take, for the latest example, today’s edition of Capital, starting Page One upper left.

 

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That’s bookended by the strip across the bottom of the page.

 

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And echoed in this page 3 ad.

 

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Moving on, we have James Pindell’s Ground Game, brought to you by Steward.

 

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Not coincidentally, Steward Health Care System also bought the back page.

 

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Last, and sort of least, the Globe mortgaged its Politics Cafe to Capital One, a natural fit for this particular section..

 

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So to recap: There are now a myriad of ways to use the pages of the Boston Globe to plug your products or services. Nothing especially egregious in most of the above, except allowing Steward to attach itself to editorial content.  That’s a slippery slope the mately local broadsheet really should stay off.

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One Response to Boston Globe Shows Us the Money in Capital

  1. […] virtually any piece of editorial content. (See also how Suffolk University and Steward Health Care colonized the Globe’s Capital section a while […]

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