As the hardreading staff has recently noted, the Boston Globe has lately been auctioning off various sections of the paper to the highest marketing bidder.
Call the roll of recent acquisitions:
First the $tately local broadsheet mortgaged past of its Business section to Rockland Trust.
Then Suffolk University turned the Globe’s Capital Section into a satellite campus – especially Joshua Miller’s Political Happy Hour.
Representative sample from yesterday’s Business section:
Beyond that, Steward Health Care System is co-paying for James Pindell’s Ground Game coverage of the presidential primaries.
Now comes the Boston Globe Arts Auction. First there was this tease on Page One of yesterday’s Arts section.
Then there was this two-page spread by Mark Feeney about the upcoming Star Wars release.
Note the Showcase MX4D ad at upper left. Sure looks like paidvertorial, doesn’t it?
Then note this ad one page later.
Do we see a pattern emerging here?
Better question: Is there any Boston Globe editorial content that’s not for sale?