Boston Globe Extends Editorial Bake Sale to Arts

December 14, 2015

As the hardreading staff has recently noted, the Boston Globe has lately been auctioning off various sections of the paper to the highest marketing bidder.

Call the roll of recent acquisitions:

First the $tately local broadsheet mortgaged past of its Business section to Rockland Trust.

Then Suffolk University turned the Globe’s Capital Section into a satellite campus – especially Joshua Miller’s Political Happy Hour.

Representative sample from yesterday’s Business section:

 

Screen Shot 2015-12-14 at 1.51.11 AM

 

Beyond that, Steward Health Care System is co-paying for James Pindell’s Ground Game coverage of the presidential primaries.

Now comes the Boston Globe Arts Auction.  First there was this tease on Page One of yesterday’s Arts section.

 

Screen Shot 2015-12-14 at 1.52.44 AM

 

Then there was this two-page spread by Mark Feeney about the upcoming Star Wars release.

 

Screen Shot 2015-12-14 at 1.53.33 AM

 

Note the Showcase MX4D ad at upper left. Sure looks like paidvertorial, doesn’t it?

Then note this ad one page later.

 

Screen Shot 2015-12-14 at 1.54.20 AM

 

Do we see a pattern emerging here?

Better question: Is there any Boston Globe editorial content that’s not for sale?

Just wondering.


Boston Globe and Paymate Rockland Trust, Part Two

November 18, 2015

As the hardreading staff noted yesterday, the Boston Globe has gotten mighty cozy with Rockland Trust, with the local bank essentially co-opting the paper’s Talking Points column in its Business section.

What we failed to note was the omission of said bank in this Talking Points item yesterday:

Mass. Banks Given Low Marks for Customer Service

The two largest retail banks in Massachusetts have some of the least satisfied customers, according to an annual survey of financial services firms.

Bank of America, the largest retail bank in Massachusetts, scored the equivalent of a D+, or a 68 on a 100-point scale of customer satisfaction, according to the survey by American Customer Satisfaction Index, LLC, a Michigan research firm. The survey asked 70,000 consumers about the quality of service at their banks, from whether tellers are helpful, interest rates are competitive, and websites and mobile applications are easy to navigate.

That’s below other major national banks, including Wells Fargo & Co. (with a top score of 75), Citigroup Inc. (73) and JP Morgan Chase & Co. (71).

Customers gave Providence-based Citizens Financial Group, Inc., the second-largest bank in Massachusetts by deposits, the equivalent of a C, with score of 70. It was the lowest among large regional banks, including Capital One Financial Corp. of Virginia (77) and TD Bank, NA of New Jersey(75).

 

That’s a lotta numbers from the American Customer Satisfaction Index, yeah?

But notably absent: Rockland Trust.

Consequently, we plugged Rockland Trust into the ACSI search box and came up empty.

 

Screen Shot 2015-11-18 at 1.19.57 AM

 

So . . . huh.

P.S. Here’s how Rockland Trust sets the Agenda in today’s stately local broad$heet.

 

Screen Shot 2015-11-18 at 10.20.06 AM

 

P.P.S. From our Bury the Lede desk

We’ve been totally remiss in failing to point this out from Sunday’s Globe:

 

Screen Shot 2015-11-18 at 10.21.59 AM

 

That would be – yes! – Rockland Trust at No. 1. More, obviously, to come.


Local Bank Is Embed With The Boston Globe

November 17, 2015

As the hardreading staff has previously noted, these are banner days for advertisers at the stately local broad$heet, which is providing lots of flexibility in selling ad space.

Even more notable, ads are literally In the news at the Globe nowadays.

From today’s front page:

 

Screen Shot 2015-11-17 at 10.36.06 AM

 

It’s not like the Globe hasn’t leased out this space before, as we painstakingly chronicled last year. But at least in the case of the Citizens Bank embeds, the paper had the decency – sporadically – to label it an advertisement.

With one day:

 

screen-shot-2014-01-23-at-1-00-40-am1

 

Without the next day:

 

screen-shot-2014-01-23-at-9-07-13-am

 

Withever.

The Rockland Trust arrangement is different, though. Citizens Bank accompanied its embeds – embads? – with a traditional ad at the bottom of Page One. Rockland Trust’s ad runs alongside the Talking Points column in the Globe’s Business section.

 

Screen Shot 2015-11-17 at 2.22.06 PM

 

But wait . . . there’s more . . .

Check out the details in the ad:

 

Screen Shot 2015-11-17 at 10.37.27 AM

Screen Shot 2015-11-17 at 10.37.55 AM

 

See? It’s Business Journalism. There are Events. And there’s Advice. All right here at a native advertising site.

A new level indeed.

Oh, yes – there’s also a native ad on the Globe’s Today’s Paper page (see lower right).

 

 

Screen Shot 2015-11-17 at 2.30.00 PM

 

Lots of talking points here. Discuss among yourselves.