Boston Globe Editorial That Looks Like Advertising

January 29, 2016

First in what we think might be a long-running series

Did the Boston Globe just reprint a Delaware North/Boston Properties press release?

From yesterday’s mately local broadsheet:

 

Screen Shot 2016-01-29 at 12.52.41 AM

 

Close-up of the un-bylined piece:

 

Screen Shot 2016-01-29 at 12.53.13 AM

Screen Shot 2016-01-29 at 12.53.34 AM

 

Text from the “Globe Staff”:

Boston Properties and Delaware North Wednesday officially launched construction of a massive new complex on Causeway Street in front of TD Garden and North Station. Dubbed, “The Hub on Causeway,” the first phase of the complex underway will include a new grocery store from Star Market, a 15-screen movie theater from ArcLight Cinema, office space, and underground parking.

The first phase is to open in late 2018.

Additional phases would bring a 38-story residential tower, and two shorter towers for offices and a hotel.

The developers are also building a new entrance to North Station as well as an underground connection between the train and subway stations.

 

Sure sounds like a press release to us.

That reminded the hardstashing staff of a post we uncharacteristically held off publishing several weeks ago:

When its home delivery isn’t going Chernobyl, the Boston Globe has been all about advertising partnerships lately. So you’ll excuse us if we wonder about this piece in [the January 3rd] Address section of the $tately local broadsheet.

 

Screen Shot 2016-01-04 at 12.43.07 AM

 

Up close:

 

Screen Shot 2016-01-04 at 1.38.15 PM

Screen Shot 2016-01-04 at 1.38.39 PM

Screen Shot 2016-01-04 at 1.38.59 PM

 

The hardcounting staff tallies the plugs (and potential advertisers) thusly:

Heidi Pribell/Pribell Interiors: 5

Medusa Studio: 1

Visual Comfort: 1

Osborne and Little: 1

Oly: 1

Global Views: 1

Bernhardt: 1

Ballard Designs: 1

 

Maybe nothing will come of this. Maybe something will. We’ll keep an eye out.

[Full disclosure: In truth, we’ve been less than vigilant in tracking the potential advertisers above. We’ll try to do better in the future.]

But Delaware North/Boston Properties?

That’s a done deal.


Boston Globe Shows Us the Money in Capital

January 22, 2016

The Great Editorial Bake Sale proceeds apace at the Boston Globe.

As the hardreading staff has previously noted, the $tately local broadsheet is the NASCAR of newsprint, with logos peppered on it every which way. Take, for the latest example, today’s edition of Capital, starting Page One upper left.

 

Screen Shot 2016-01-22 at 12.52.56 PM

 

That’s bookended by the strip across the bottom of the page.

 

Screen Shot 2016-01-22 at 12.53.19 PM

 

And echoed in this page 3 ad.

 

Screen Shot 2016-01-22 at 12.54.38 PM

 

Moving on, we have James Pindell’s Ground Game, brought to you by Steward.

 

Screen Shot 2016-01-22 at 12.56.35 PM

 

Not coincidentally, Steward Health Care System also bought the back page.

 

Screen Shot 2016-01-22 at 1.05.32 PM

 

Last, and sort of least, the Globe mortgaged its Politics Cafe to Capital One, a natural fit for this particular section..

 

Screen Shot 2016-01-22 at 12.59.42 PM

 

So to recap: There are now a myriad of ways to use the pages of the Boston Globe to plug your products or services. Nothing especially egregious in most of the above, except allowing Steward to attach itself to editorial content.  That’s a slippery slope the mately local broadsheet really should stay off.