Boston Globe Editorial That Looks Like Advertising

First in what we think might be a long-running series

Did the Boston Globe just reprint a Delaware North/Boston Properties press release?

From yesterday’s mately local broadsheet:

 

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Close-up of the un-bylined piece:

 

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Text from the “Globe Staff”:

Boston Properties and Delaware North Wednesday officially launched construction of a massive new complex on Causeway Street in front of TD Garden and North Station. Dubbed, “The Hub on Causeway,” the first phase of the complex underway will include a new grocery store from Star Market, a 15-screen movie theater from ArcLight Cinema, office space, and underground parking.

The first phase is to open in late 2018.

Additional phases would bring a 38-story residential tower, and two shorter towers for offices and a hotel.

The developers are also building a new entrance to North Station as well as an underground connection between the train and subway stations.

 

Sure sounds like a press release to us.

That reminded the hardstashing staff of a post we uncharacteristically held off publishing several weeks ago:

When its home delivery isn’t going Chernobyl, the Boston Globe has been all about advertising partnerships lately. So you’ll excuse us if we wonder about this piece in [the January 3rd] Address section of the $tately local broadsheet.

 

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Up close:

 

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The hardcounting staff tallies the plugs (and potential advertisers) thusly:

Heidi Pribell/Pribell Interiors: 5

Medusa Studio: 1

Visual Comfort: 1

Osborne and Little: 1

Oly: 1

Global Views: 1

Bernhardt: 1

Ballard Designs: 1

 

Maybe nothing will come of this. Maybe something will. We’ll keep an eye out.

[Full disclosure: In truth, we’ve been less than vigilant in tracking the potential advertisers above. We’ll try to do better in the future.]

But Delaware North/Boston Properties?

That’s a done deal.

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One Response to Boston Globe Editorial That Looks Like Advertising

  1. […] years, from double-dipping on the Prouty Garden dustup at Boston Children’s Hospital to Garden-variety promotion for Delaware North/Boston Properties real estate developments to the Globe’s Citgo sign […]

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