May 13, 2016
From our Local Dailies DisADvantage desk
Another day, another dolor for the thirsty local tabloid, which once again gets the air – not the ad – in a local public policy tussle.
This time it’s the Environmental League of Massachusetts and the Conservation Law Foundation that have teamed up to run an ad in today’s Boston Globe (but not the Herald) addressing Massachusetts House Speaker Robert DeLeo about energy policy in the Bay State.
Memo to George Bachrach and Brad Campbell:
What, it would have killed you to run a half-page ad in the Herald?
Or did you just run out of gas?
March 2, 2015
We have a split decision in our Local Dailies Advertising Sweepstakes today. This half-page ad appears in the Boston Herald but not the Globe.
On the other hand, these two full-page ads appear in the Boston Globe but not the Herald.
(The latter is about Anthem being hacked a month ago and forking over such data as Social Security numbers, dates of birth, income information, etc. The usual drill.)
On yet another hand, this quarter-page ad pops up on the Globe’s op-ed page.
So, not an even split decision. But at least the thirsty local tabloid got something this time around.
October 4, 2014
From our Headless Ted in Brainless Ad desk
Amazingly, the Environmental League of Massachusetts Action Fund ran this ad in yesterday’s Boston Globe Capital (as in, $$$) section.
Seriously? A good head on his shoulders?
Not to get technical about it, but Ted Williams’ head is no longer on his shoulders.
It’s on ice.
Memo to ELM president George Bachrach: Your costly ad is not just headless.