Why Does the BPD Hate the Boston Globe?

We have a split decision in our Local Dailies Advertising Sweepstakes today. This half-page ad appears in the Boston Herald but not the Globe.

 

Screen Shot 2015-03-02 at 12.54.30 PM

 

On the other hand, these two full-page ads appear in the Boston Globe but not the Herald.

 

Screen Shot 2015-03-02 at 12.58.17 PM

 

Screen Shot 2015-03-02 at 12.58.34 PM

 

(The latter is about Anthem being hacked a month ago and forking over such data as Social Security numbers, dates of birth, income information, etc. The usual drill.)

On yet another hand, this quarter-page ad pops up on the Globe’s op-ed page.

 

Screen Shot 2015-03-02 at 12.58.55 PM

 

Readable version:

 

Screen Shot 2015-03-02 at 12.59.50 PM

Screen Shot 2015-03-02 at 1.00.48 PM

 

So, not an even split decision. But at least the thirsty local tabloid got something this time around.

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