We have a split decision in our Local Dailies Advertising Sweepstakes today. This half-page ad appears in the Boston Herald but not the Globe.
On the other hand, these two full-page ads appear in the Boston Globe but not the Herald.
(The latter is about Anthem being hacked a month ago and forking over such data as Social Security numbers, dates of birth, income information, etc. The usual drill.)
On yet another hand, this quarter-page ad pops up on the Globe’s op-ed page.
So, not an even split decision. But at least the thirsty local tabloid got something this time around.