Why Does the BPD Hate the Boston Globe?

March 2, 2015

We have a split decision in our Local Dailies Advertising Sweepstakes today. This half-page ad appears in the Boston Herald but not the Globe.

 

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On the other hand, these two full-page ads appear in the Boston Globe but not the Herald.

 

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(The latter is about Anthem being hacked a month ago and forking over such data as Social Security numbers, dates of birth, income information, etc. The usual drill.)

On yet another hand, this quarter-page ad pops up on the Globe’s op-ed page.

 

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Readable version:

 

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So, not an even split decision. But at least the thirsty local tabloid got something this time around.