Why Does the BPD Hate the Boston Globe?

March 2, 2015

We have a split decision in our Local Dailies Advertising Sweepstakes today. This half-page ad appears in the Boston Herald but not the Globe.

 

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On the other hand, these two full-page ads appear in the Boston Globe but not the Herald.

 

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(The latter is about Anthem being hacked a month ago and forking over such data as Social Security numbers, dates of birth, income information, etc. The usual drill.)

On yet another hand, this quarter-page ad pops up on the Globe’s op-ed page.

 

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Readable version:

 

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So, not an even split decision. But at least the thirsty local tabloid got something this time around.

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Who Runs an Ad About Ted Williams’ Head?

October 4, 2014

From our Headless Ted in Brainless Ad desk

Amazingly, the Environmental League of Massachusetts Action Fund ran this ad in yesterday’s Boston Globe Capital (as in, $$$) section.

 

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Seriously? A good head on his shoulders?

Not to get technical about it, but Ted Williams’ head is no longer on his shoulders.

It’s on ice.

Memo to ELM president George Bachrach: Your costly ad is not just headless.

It’s clueless.