Back in 2014 when the Boston Globe introduced its new weekly Capital section, it was a fat 12 pages with lots of advertising, as the hardreading staff noted at the time.
By the next year, however, Capital had started to dwindle, as we also noted.
Boston Globe’s Capital Withdrawal
Well the hardreading staff was leafing through the Boston Globe this morning and here’s what we found on Metro Page One:
Sure enough, the former stand-alone section occupied all of four Metro pages that featured – motheragawd! – exactly zero ads.
And now it’s come to this . . . one lonely page in yesterday’s edition of the Globe.
The only Capitalization in sight was Steward Health Care System’s promotion of James Pindell’s Ground Game, but even that lacked its usual full-page companion ad.
Looks like Capital might be the Globe’s latest strand of spaghetti that didn’t stick to the wall.