John Henry to Boston Herald: Drop Dead

October 3, 2016

Sure, David Ortiz’s Fenway Swan Song turned out to be (Not So) Sweet Caroline as the Sox lost five of their last six, but at least Big Papi got a sweet sendoff in the local dailies.

Sunday’s papers were a Papipalooza of congratulatory ads, with both the Boston Globe and the Boston Herald publishing special Commemorative Sections.

Their front pages gave you a good idea of who was going to win the advertising sweepstakes in the Farewell to Big Arms.

 

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Notice that the Globe section is sponsored by Xfinity, while the Herald section is sponsored by nobody.

And notice the advertisers in the thirsty local tabloid: Catholic Memorial High School, Aria Trattoria, Sullivan Tire, Central Auto Team, Parker Professional Driving School, Modell’s Sporting Goods, and – our personal favorite – The Hamilton Collection.

 

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Nothing like a Laser-Etched Glass Sculpture to keep the the memories alive.

Crosstown at the Boston Globe, there was a different class of commemorative ads: New Balance, Mohegan Sun, University of Massachusetts, and – remarkably – the Isabella Stewart Gardner Museum.

 

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Not to mention ads from Herb Chambers, Dunkin’ Donuts, Sleepy’s, Miltons, Granite City, and, of course, Xfinity.

No surprise there: That high/low advertising split runs pretty much true to form for the local dailies.

But here’s where it gets interesting:

Boston GlobeSox owner John Henry ran this ad in Sunday’s Globe Sports section.

 

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Close-up for the copy-impaired:

 

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The thing is, Henry did not run the same ad in the Herald, even though that would have been the right (and inexpensive) thing to do.

Bad form, Mr. GlobeSox. Bad form.

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Local Gal Hits Double Dailies

September 17, 2014

It’s Norma Parziale Day in the Boston dailies, as the Everett resident makes the front page of both.

Big shoutout in the Boston Herald:

 

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Ditto in the Boston Globe:

 

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We plugged Ms. Parziale into the Googletron to see how far her fame extended, and we got her Facebook page. Just in case you want to send congrats.


Why Boston Globe ‘Capital’ with an A?

August 8, 2014

It’s been a couple of months since the Boston Globe launched its weekly section Capital, and for the most part it seems pretty fat (12 pages) and happy (exuberant layouts). The only thing even vaguely controversial about the sections is the spelling of its name.

Globe editor Brian McGrory has a running gag with Jim Braude and Margery Eagan on WGBH radio about why it’s Capital with an a not an o. McGrory keeps wriggling out of revealing the paper’s reasons, but here are three possible ones from today’s edition.

 

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Would those ads likely have run in the A or B section if there were no Capital? Probably. But you have to believe a section geared toward political junkies is a more appealing environment for all three advertisers. For the first two, it’s obvious. For Steward Health Care, it’s a bit more oblique.

From Bruce Mohl’s CommonWealth piece last month on why Steward “is missing from the group of health care competitors that have banded together to fight the consent agreement negotiated by Partners HealthCare and Attorney General Martha Coakley”:

Some think the company decided to sit this one out because of its close ties to Coakley. The attorney general in 2010 approved the acquisition by Cerberus/Steward of six Caritas Christi hospitals owned by the Boston archdiocese. Coakley also retains some regulatory oversight over Steward, including a say in whether the health care system can shut down any of its hospitals.

Steward executives, led by CEO Ralph de la Torre, gave big to Coakley when she ran for the US Senate in 2010 and ponied up again earlier this year as she mounted her run for governor. Campaign finance records indicate de la Torre and his wife Wing led a group of Steward executives and spouses who made $500 donations to Coakley on February 26. More Steward officials contributed to Coakley in late March.

In all, Steward executives have contributed more than $18,000 to Coakley since late last year. No other health care system has taken such an interest in the gubernatorial campaign, which may help explain why Steward is less interested in the legal fight over the Partners expansion plans.

 

Interesting. But back to the original question: Why Capital with an a? Maybe because that’s what it hauls in.

P.S. Needless to say, none of the above ads ran in the Boston Herald.


Wynn-Lose Casino Bid in Boston Dailies

July 20, 2014

From our One Town, Two Different Worlds desk

In Boston’s ongoing Casino Roulette, the latest Wynn Resorts offer got very different reactions in the local dailies.

Boston Globe:

Wynn makes offer to Boston

Proposal is richest to a city near planned Everett casino

Wynn Resorts has offered the City of Boston $1 million upfront and $2.6 million annually, along with hiring preferences for city bbcfcc7493b24cd4be382d27cbf275be-bbcfcc7493b24cd4be382d27cbf275be-0residents, as compensation to offset the possible effects of a planned hotel and gambling resort on the Mystic River waterfront in Everett.

It is the richest deal Wynn offered to any community around the company’s planned resort, but far less than the $18 million annual payment promised to Boston by a rival applicant, Mohegan Sun, which is proposing a Revere casino.

 

Right – far less, as the Boston Herald headlined:

Wynn offer pales beside Sun’s

Rejected Everett deal a fifth of Mohegan’s

The best-and-final offer Wynn Resorts made to Boston — but Mayor Martin J. Walsh rejected — to soften the impact of the casino it IMG_8716.JPGwants to build in Everett called for $6 million in one-time payments and $2.6 million annually, according to a copy of the deal obtained by the Herald.

The cash pales in comparison to the $30 million upfront and minimum annual $18 million pledged to Boston by rival Mohegan Sun for a gaming resort on the Revere side of Suffolk Downs.

 

That’s the local dailies in a nutshell: Sunny-side-up Globe, sunny-side-down Herald.

Eggs-actly.


Globe’s New ‘Capital’ Section Delivers Capital Gains

June 6, 2014

When newspapers introduce new sections to their print editions, it’s always about one thing: advertising dollars. So as welcome as the Boston Globe’s new Capital section may be to us in a gubernatorial election year that also sees the U.S. Senate up for grabs, the full-page ads in today’s maiden voyage are even more welcome to the Globe.

Exhibit A, from the Friends of Mohegan Sun:

 

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Exhibit B, from Steward Health Care System:

 

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But it’s this one that especially caught the eye of the hardreading staff:

 

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And who, exactly, is Humane Watch? It’s our old pal Rick Berman, the self-proclaimed Dr. Evil who fronts for corporations that oppose public interest groups ranging from PETA to MADD.  (Berman’s funders are largely anonymous, but you can get some idea of them here.)

Caveat reader, yeah?

 


A Wynn/Wynn Situation for Globe, Herald

April 4, 2014

As the Great Boston Casino Slapfight proceeds apace, both local dailies ran the same Wynn Resorts ad yesterday.

From the Boston Globe’s op-ed page:

 

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Copy:

 

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Only difference: The Boston Herald version ran in the Business section and was not labeled ADVERTISEMENT.

Otherwise, AWynnForAll, yes?

Maybe.

Maybe not.

 


Hay Is for Herald

March 19, 2014

The feisty local tabloid is quite the frontrunner in today’s edition.

 

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Story inside:

Historic barns may stall bid

Possible hitch in Suffolk’s casino plan

Rows of decrepit, manure-strewn racehorse barns could pull the reins on Suffolk Downs’ casino dreams, after the Massachusetts Historic Commission threw up a roadblock on their proposed demolition in a landmark claim development experts say could be costly and time-consuming at best — and a ASTU8978.JPGproject-killer at worst.

Suffolk Downs wants to demolish 30 wood-frame horse stables and a pony barn on the Revere side of the track to make way for the casino. It plans to move the barns to the East Boston side of the track, where the art deco clubhouse, grandstand and racetrack are located, all of which were built in 1935 and are listed in a state inventory of historic landmarks.

 

Not so fast, pony boys.

Commission director Brona Simon sent  a letter to state environmental secretary Richard Sullivan saying her staff has “determined that the proposed demolition and new construction will have an ‘adverse effect’ … on the historic Suffolk Downs through the demolition of all or part of the property and the introduction of visual elements that are out of character with and will alter the setting of the property.”

Translation: We just opened the family-size can of worms.

Crosstown, meanwhile, the story failed to place or show in the Boston Globe.

No high horse for the Globeniks today, eh?