John Henry to Boston Herald: Drop Dead

October 3, 2016

Sure, David Ortiz’s Fenway Swan Song turned out to be (Not So) Sweet Caroline as the Sox lost five of their last six, but at least Big Papi got a sweet sendoff in the local dailies.

Sunday’s papers were a Papipalooza of congratulatory ads, with both the Boston Globe and the Boston Herald publishing special Commemorative Sections.

Their front pages gave you a good idea of who was going to win the advertising sweepstakes in the Farewell to Big Arms.

 

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Notice that the Globe section is sponsored by Xfinity, while the Herald section is sponsored by nobody.

And notice the advertisers in the thirsty local tabloid: Catholic Memorial High School, Aria Trattoria, Sullivan Tire, Central Auto Team, Parker Professional Driving School, Modell’s Sporting Goods, and – our personal favorite – The Hamilton Collection.

 

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Nothing like a Laser-Etched Glass Sculpture to keep the the memories alive.

Crosstown at the Boston Globe, there was a different class of commemorative ads: New Balance, Mohegan Sun, University of Massachusetts, and – remarkably – the Isabella Stewart Gardner Museum.

 

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Not to mention ads from Herb Chambers, Dunkin’ Donuts, Sleepy’s, Miltons, Granite City, and, of course, Xfinity.

No surprise there: That high/low advertising split runs pretty much true to form for the local dailies.

But here’s where it gets interesting:

Boston GlobeSox owner John Henry ran this ad in Sunday’s Globe Sports section.

 

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Close-up for the copy-impaired:

 

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The thing is, Henry did not run the same ad in the Herald, even though that would have been the right (and inexpensive) thing to do.

Bad form, Mr. GlobeSox. Bad form.


Boston Herald Pimps Out Page One

February 13, 2015

It’s not exactly a banner day for the Boston Herald. Here’s the front page that landed at the Global Worldwide Headquarters this morning (photo courtesy of the Missus).

 

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Then again, this isn’t the first time the thirsty local tabloid has sold off its banner. Here’s an example from about 10 years ago that we recently noted (actual front page at left):

 

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The hardreading staff is pretty sure the Herald has done much the same in the intervening decade, but we lack photographic evidence to make the charge stick.

Regardless, one last thing: That Full Paper Inside at upper right of today’s selloff? That depends on what your definition of full is. It’s certainly full of something.


Boston Herald Subscription: Biggest. Waste. Ever.(VII)

May 23, 2014

As one of the 17 home subscribers the Boston Herald boasts, the hardreading staff has drastically reduced its expectations of the local daily. But the paper has failed to clear even that low bar. Actually it failed to jump at all today.

The foisty local tabloid told us it had “printing problems” last night. But of course the Herald has printing problems every night, BECAUSE ITS PRINTER IS ALSO ITS CROSSTOWN RIVAL.  So for the most part either 1) the Herald’s early edition gets printed – what? – 24 hours in advance, or 2) it doesn’t get printed at all.

Neither of those fates, unsurprisingly, is ever visited upon the Boston Globe.

Regardless, here’s the front page that did not land at the door of the Global Worldwide Headquarters this AM.

 

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Sleepy’s, eh? Sounds about right.