Essaibi George Plays the Hub Card in Her Herald Ad

October 23, 2021

Annissa Essaibi George is apparently undaunted by the flak she took a few weeks ago (see Boston Globe columnist Yvonne Abraham for the receipts) after painting her mayoral opponent Michelle Wu as an outsider not “born and raised” in Boston.

That “native Bostonian” yardstick is not just old – it’s outdated, as Nik DeCosta-Kilpa noted at boston.com.

[T]he contention that growing up in Boston was “relevant” in a city where 57 percent of residents were born outside Massachusetts elicited online criticism from Wu supporters accusing Essaibi George of the type of nativism that was once endemic to Boston’s politics.

Regardless, Essaibi George took to the pages of the Boston Herald today to play the same tune.

Here’s Page One.

 

Here’s page 3.

 

The body copy features endorsements from the Massachusetts Nurses Association, IBEW Local 2222, and Sheet Metal Workers Local 17. Sharp-eyed readers will also note the presence of former Boston Police Commissioner William G. Gross, who is listed as the Chair of Real Progress Boston Independent Expenditure Political Action Committee.

According to the Massachusetts Office of Campaign and Political Financing, the group spent $600,250 supporting Essaibi George from 8/31/21 through 9/20/21; $495,000 of it contributed by New Balance Chairperson Jim Davis, who has also cut a six-figure check for Donald J. Trump.

Other top contributors, according to the ad, are local car magnate Herb Chambers, Boston real estate mogul Oleg Uritsky, and New England general contractor J. Derenzo Co.

Your conclusions go here.


John Henry to Boston Herald: Drop Dead

October 3, 2016

Sure, David Ortiz’s Fenway Swan Song turned out to be (Not So) Sweet Caroline as the Sox lost five of their last six, but at least Big Papi got a sweet sendoff in the local dailies.

Sunday’s papers were a Papipalooza of congratulatory ads, with both the Boston Globe and the Boston Herald publishing special Commemorative Sections.

Their front pages gave you a good idea of who was going to win the advertising sweepstakes in the Farewell to Big Arms.

 

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Notice that the Globe section is sponsored by Xfinity, while the Herald section is sponsored by nobody.

And notice the advertisers in the thirsty local tabloid: Catholic Memorial High School, Aria Trattoria, Sullivan Tire, Central Auto Team, Parker Professional Driving School, Modell’s Sporting Goods, and – our personal favorite – The Hamilton Collection.

 

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Nothing like a Laser-Etched Glass Sculpture to keep the the memories alive.

Crosstown at the Boston Globe, there was a different class of commemorative ads: New Balance, Mohegan Sun, University of Massachusetts, and – remarkably – the Isabella Stewart Gardner Museum.

 

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Not to mention ads from Herb Chambers, Dunkin’ Donuts, Sleepy’s, Miltons, Granite City, and, of course, Xfinity.

No surprise there: That high/low advertising split runs pretty much true to form for the local dailies.

But here’s where it gets interesting:

Boston GlobeSox owner John Henry ran this ad in Sunday’s Globe Sports section.

 

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Close-up for the copy-impaired:

 

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The thing is, Henry did not run the same ad in the Herald, even though that would have been the right (and inexpensive) thing to do.

Bad form, Mr. GlobeSox. Bad form.


New Balance Balances Local Dailies in ‘Heroes’ Ad

December 30, 2014

From our Late to the Parity desk

Local shoemaker New Balance yesterday saluted “each and every police officer, firefighter, first responder and service man & woman” in this full-page ad that ran in both – say it again, both – Boston dailies.

 

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Truth to tell, the ad also ran in the New York Times and the Wall Street Journal.

But as the Heraldnix might say, why get technical about it.