New Balance Balances Local Dailies in ‘Heroes’ Ad

December 30, 2014

From our Late to the Parity desk

Local shoemaker New Balance yesterday saluted “each and every police officer, firefighter, first responder and service man & woman” in this full-page ad that ran in both – say it again, both – Boston dailies.

 

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Truth to tell, the ad also ran in the New York Times and the Wall Street Journal.

But as the Heraldnix might say, why get technical about it.