Essaibi George Plays the Hub Card in Her Herald Ad

October 23, 2021

Annissa Essaibi George is apparently undaunted by the flak she took a few weeks ago (see Boston Globe columnist Yvonne Abraham for the receipts) after painting her mayoral opponent Michelle Wu as an outsider not “born and raised” in Boston.

That “native Bostonian” yardstick is not just old – it’s outdated, as Nik DeCosta-Kilpa noted at boston.com.

[T]he contention that growing up in Boston was “relevant” in a city where 57 percent of residents were born outside Massachusetts elicited online criticism from Wu supporters accusing Essaibi George of the type of nativism that was once endemic to Boston’s politics.

Regardless, Essaibi George took to the pages of the Boston Herald today to play the same tune.

Here’s Page One.

 

Here’s page 3.

 

The body copy features endorsements from the Massachusetts Nurses Association, IBEW Local 2222, and Sheet Metal Workers Local 17. Sharp-eyed readers will also note the presence of former Boston Police Commissioner William G. Gross, who is listed as the Chair of Real Progress Boston Independent Expenditure Political Action Committee.

According to the Massachusetts Office of Campaign and Political Financing, the group spent $600,250 supporting Essaibi George from 8/31/21 through 9/20/21; $495,000 of it contributed by New Balance Chairperson Jim Davis, who has also cut a six-figure check for Donald J. Trump.

Other top contributors, according to the ad, are local car magnate Herb Chambers, Boston real estate mogul Oleg Uritsky, and New England general contractor J. Derenzo Co.

Your conclusions go here.


Red Sox Play Ball with Herald in New Ad Campaign

December 18, 2017

As the hardreading safe has noted many times, the Boston Herald is routinely overlooked as an advertising vehicle by local institutions ranging from General Electric to Verizon to AJC Boston to CVS.

But . . .

The new ad campaign for Red Sox ticket sales is totally bi-paper-san.

From Saturday’s Boston Globe.

From Saturday’s Herald.

 

 

Some context here, from Ricky Doyle’s NESN profile of Rafael Devers in August:

“In my neighborhood, when I played vitilla (baseball with bottle caps), there was always this guy who would say, ‘Look at this one with that fresh face,’ and from then on I was ‘Carita.’ ”

Carita. Or Baby Face. Hmm… we’ll see if it sticks.

 

Clearly, it did.

Back to the Sox ads. Both local dailies ran this one yesterday.

 

No explanation need for that, right?

But maybe an explanation for the ad campaign itself is in order.

Red Sox ticket sales were off last year (2,917,678) from 2016 (2,955,434) according to Baseball Reference.

Regardless, here’s what ticket buyers can expect for next year, via Nik DeCosta-Klipa at Boston.com.

The team announced Wednesday that [2018] (ticket prices at Fenway Park will increase by an average of 2.5 percent. Similar to last year, this means ticket prices are going up $1 to $5 for many of the seats closer to the field, as well as the bleachers.

 

Red Sox to fans: Read it and keep (paying more).

Let’s see how many of them vamos next season.