The Boston Herald is a three-time loser in the advertising department today. Once again, the Boston Globe scoops up all the good ads, starting with this one from the new nonsmoking CVS.
(The Herald has a news story about the chain’s move, but that’s all.)
Also in the stately local broadsheet, this media culpa from Neiman Marcus:
Here’s a slightly more readable version:
The hardsquinting staff gets why Neiman’s wouldn’t run that – or any – ad in the Herald. But CVS? What – only smokers read the Herald?
Regardless, this Puffs ad doesn’t soften the blow any either.
The feisty local tabloid, no doubt, is reaching for the Kleenex.
[…] As the hardreading safe has noted many times, the Boston Herald is routinely overlooked as an advertising vehicle by local institutions ranging from General Electric to Verizon to AJC Boston to CVS. […]