The Boston Herald is a three-time loser in the advertising department today. Once again, the Boston Globe scoops up all the good ads, starting with this one from the new nonsmoking CVS.
(The Herald has a news story about the chain’s move, but that’s all.)
Also in the stately local broadsheet, this media culpa from Neiman Marcus:
Here’s a slightly more readable version:
The hardsquinting staff gets why Neiman’s wouldn’t run that – or any – ad in the Herald. But CVS? What – only smokers read the Herald?
Regardless, this Puffs ad doesn’t soften the blow any either.
The feisty local tabloid, no doubt, is reaching for the Kleenex.