Herald Again at a DisAdvantage (CVS Smokes-Free Edition)

The Boston Herald is a three-time loser in the advertising department today. Once again, the Boston Globe scoops up all the good ads, starting with this one from the new nonsmoking CVS.

 

Screen Shot 2014-02-06 at 10.49.33 AM

 

(The Herald has a news story about the chain’s move, but that’s all.)

Also in the stately local broadsheet, this media culpa from Neiman Marcus:

 

Screen Shot 2014-02-06 at 10.50.36 AM

 

Here’s a slightly more readable version:

 

Screen Shot 2014-02-06 at 10.51.06 AM

 

The hardsquinting staff gets why Neiman’s wouldn’t run that – or any – ad in the Herald. But CVS? What – only smokers read the Herald?

Regardless, this Puffs ad doesn’t soften the blow any either.

 

Screen Shot 2014-02-06 at 10.51.41 AM

 

The feisty local tabloid, no doubt, is reaching for the Kleenex.

 

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