Herald Again at a DisAdvantage (CVS Smokes-Free Edition)

The Boston Herald is a three-time loser in the advertising department today. Once again, the Boston Globe scoops up all the good ads, starting with this one from the new nonsmoking CVS.

 

Screen Shot 2014-02-06 at 10.49.33 AM

 

(The Herald has a news story about the chain’s move, but that’s all.)

Also in the stately local broadsheet, this media culpa from Neiman Marcus:

 

Screen Shot 2014-02-06 at 10.50.36 AM

 

Here’s a slightly more readable version:

 

Screen Shot 2014-02-06 at 10.51.06 AM

 

The hardsquinting staff gets why Neiman’s wouldn’t run that – or any – ad in the Herald. But CVS? What – only smokers read the Herald?

Regardless, this Puffs ad doesn’t soften the blow any either.

 

Screen Shot 2014-02-06 at 10.51.41 AM

 

The feisty local tabloid, no doubt, is reaching for the Kleenex.

 

This entry was posted on Thursday, February 6th, 2014 at 12:52 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to Herald Again at a DisAdvantage (CVS Smokes-Free Edition)

  1. Unknown's avatar Red Sox Play Ball with Herald in New Ad Campaign | It's Good to Live in a Two-Daily Town says:
    December 18, 2017 at 10:19 am

    […] As the hardreading safe has noted many times, the Boston Herald is routinely overlooked as an advertising vehicle by local institutions ranging from General Electric to Verizon to AJC Boston to CVS. […]

    Reply

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